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Markus Giesler
Canadian economist

Markus Giesler

The basics

Quick Facts

Intro
Canadian economist
Places
Work field
Gender
Male
Place of birth
Iserlohn
Age
48 years
The details (from wikipedia)

Biography

Markus Giesler is a business professor, blogger, and expert on market creation and customer experience design. He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,technology consumption,moral consumption,and the role of multiple stakeholders in the market creation process.Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.In 2014, he was named "one of the most outstanding business school professors under 40 in the world."Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.He emigrated to Canada in 2004.

Selected Publications

The contents of this page are sourced from Wikipedia article. The contents are available under the CC BY-SA 4.0 license.
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