Quick Facts
Biography
Sun Woo 'Sunny' Lee (이선우) is a Korean business executive, and is the former president and Chief Executive Officer of Samsung Electronics Europe, previously serving as Chief Operating Officer of Samsung Electronics Germany.
Early life and education
Lee has BA degree in German Studies, an MBA from Bradford University and an MSc in Information Technology from the University of Warwick.
Samsung
Early career
Lee joined Samsung in 1984. From 1989 to 1994 he worked as a marketing manager for storage media at Samsung Semiconductor Europe GmbH.
From January 2001 to June 2002, Lee was Senior Manager of DRAM Sales based in Seoul.
Between 2007 and 2009 Lee was President of Samsung Taiwan.
On 1 February 2009 Lee was appointed as President of Samsung Germany, a position he held until his appointment as Executive Vice President of the Global Visual Display Sales and Marketing Division in 2012.
In January 2014 Lee was promoted to president and Chief Executive Officer of Samsung Electronics Europe, a position he held until his replacement by YH Eom in 2015.