Quick Facts
Biography
Siddhartha Lal (Hindi: सिद्धार्थ लाल) is an Indian entrepreneur and businessman. Siddhartha is the son of Vikram Lal and is the Chief executive officer and Managing Director of Eicher Motors, a Director of Eicher Goodearth Limited and Chairman & MD of VE Commercial Vehicles. Siddhartha Lal is credited with the turnaround and revival of the legendary Indian motorcycle "Royal Enfield Bullet" (manufactured by Royal Enfield).
Early life and education
Siddhartha Lal is son of Vikram Lal who was the Chief executive officer of Eicher Motors. Like his father, Siddhartha too attended The Doon School for his secondary education. After completing his twelfth grade, Lal attended the St. Stephen's College in Delhi and attained Bachelor of Arts degree in economics in the year 1994. Between 1996-1998, he attained Postgraduate diploma in Mechanical engineering from Cranfield University and Master of Science degree in Automotive engineering from University of Leeds in United Kingdom.
Career
Siddhartha Lal, after completing his education started working with MAN Nutzfahrzeuge AG. He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades. “Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles,” Siddhartha said in a 2015 interview.
In Jan 2004, Lal was appointed as the Chief operating officer of Eicher Motors. On 1 May 2006, Siddhartha Lal took over as the Chief executive officer and Managing Director of Eicher Motors.
Positions held
| Position | Company |
|---|---|
| CEO & MD | Eicher Motors |
| Director | Eicher Goodearth Limited |
| Chairman & MD | VE Commercial Vehicles |
| Director | Eicher Goodearth Holdings |
| Director | Eicher Holding |
| Director | Eicher Investments |
| CEO & MD | Royal Enfield Motorcycles |
| Director | Design Intent Engineering |
| Director | Hoff & Associates |
Personal life
Siddhartha Lal relocated from Delhi to London, in August 2015, in order to be close to Royal Enfield's new R&D centre in Leicestershire. "We are in the process of developing engines for the international markets and lots of developmental work is happening in the UK. It is for that I have decided to move to the UK for one year," he said.