Sally Edwards

Sally Edwards (born September 10, 1947) is the CEO and Founder of Heart Zones, Inc. She is a best-selling author, entrepreneur, professional triathlete, professional speaker, and iPhone app developer. Sal E. is one of the pioneers in the Olympic sport of triathlon. Sally resides in Sacramento, California. Edwards has helped to organize both the national governing body for the sport triathlon and was inducted into the Triathlon Hall of Fame in 2012 and the Sacramento Running Hall of Fame in 2016. She has authored the first books written on subjects ranging including triathlons, training with a heart rate monitor, indoor cycling with wearables, sports snowshoeing, school PE curriculums, and 6 subsequent books on the sport of triathlon.

Edwards is an entrepreneur, who has founded six companies including:

• Heart Zones Inc. an international fitness and health technology, training and education company ,
• Upbeat Workouts, the new iPhone App that matches your music to your steps for runners, walkers, cyclists.
• ZONING Fitness, a patented and branded cardio exercise program using the Blink flashing zones heart rate monitor,
• Fleet Feet (a chain of franchise retail running specialty stores);
• Yuba Snowshoes (sports-performance snowshoes);and most recently,
• The Sally Edwards Company, a professional speaking business.

She is also a professional motivational speaker, who has advised thousands on how to run a successful business and on how to find and live the fitness lifestyle.

Sports career

Sally Edwards has completed over 2w50 races including more than 150 Danskin Triathlons and 16 Ironman Triathlons. She is a former holder of the master's world record in the Ironman, and the past national spokesperson for the Danskin series of women-only sprint triathlons.Her background in multi-sport competition is extensive spanning four decades. She has won the Western States 100 Mile Endurance Run, the 100 mile Iditashoe Snowshoe Race, Race Across America Relay division, and numerous marathons. She has woman the Ride and Tie four times ( the Ride and Tie championship is a team of two humans alternately running and riding an equine partner over a difficult 35-40 mile trail). She has also participated in adventure races around the world.

Edwards can be reached through her company, Heart Zones website or by phone +1 (916) 481.7283

Books

• Triathlon (1982), Fleet Feet Press
• Triathlon: A Triple Fitness Sport: The first complete guide to challenge you to a new total fitness(1982)
• The Woman Runner's Training Diary (1984)
• The Triathlon Training and Racing Book (1985)
• The Equilibrium Plan: Balancing Diet and Exercise for Lifetime Fitness(1987)
• Triathlons for Kids (1992)
• The Heart Rate Monitor Book (1992)
• Heart Rate Monitor Book (1993)
• Heart Zone Training: Exercise Smart, Stay Fit, and Live Longer (1996) [4]
• Smart Heart: High Performance Heart Zone Training (1997)
• Caterpillars to Butterflies by Triathletes (from the Danskin Women's Triathlon Series) (1997). Coauthored by Maggie Sullivan
• The Heart Rate Monitor Guidebook to Heart Zone Training (revised 2010)
• The Heart Rate Monitor Log (2000)
• The Triathlon Log(2000)
• The Complete Book of Triathlons (2001)
• The Heart Rate Monitor Workbook for Indoor Cyclists (2001)co authored by Sally Reed [5]
• The Heart Rate Monitor Book for Outdoor and Indoor Cyclists: A Heart Zone Training Program (2002)co authored by Sally Reed[6]
• Triathlons for Women: Training Plans, Equipment, Nutrition (2002)
• Triathlons for Women: Revised 2010
• Be a Better Runner: 2011
• ZONING, Fitness in a Blink 2012
• Smart PE: Lessons using Heart Rate Monitors and Step Trackers
• Swaim, Deve; Sally Edwards (February 2002). Middle School Healthy Hearts in the Zone: Heart Rate Monitoring Program for Lifelong Fitness. Idaho: Human Kinetics Publishers. p. 121 pages. ISBN 0-7360-4176-1.
• Swaim, Deve; Sally Edwards (2002-09-17). High School Healthy Hearts in the Zone: A Heart Rate Monitoring Program for Lifelong Fitness. Idaho: Human Kinetics Publishers. p. 328 pages. ISBN 0-7360-4177-X.
• Edwards, Sally; Lorraine Brown (2003-05-06). fit AND fat: The 8-Week Heart Zones Program. Indianapolis, Indiana: Alpha Books. p. 304 pages. ISBN 0-02-864423-9.
• Rudd, Dan; Sally Edwards (September 2004). Health in a Heartbeat. Heart Zones. p. 138 pages. ISBN 0-9700130-5-1.
• Edwards, Sally; Sally Reed (2006). Heart Zones Cycling: The Avid Cyclist's Guide to Riding Faster and Farther. Boulder, Colorado: VeloPress. p. 296 pages. ISBN 1-931382-84-0. [7]