Paul Severson

Paul Severson (1929 – May 20, 2007), was an American music arranger and composer who wrote some of the most recognizable commercial music of our time. He is best known for the Doublemint gum jingle, "Double your pleasure, double your fun with Doublemint gum" a commercial he wrote for radio in the 1950s, that later ran on television. During his long career he received 15 Clio Awards. Severson has been called "one of the most famous arrangers/composers you've never heard of".

Severson, a 1946 graduate of Fargo Central High School, settled in Chicago after obtaining a master's degree in music from Northwestern University. He performed with the Chicago Symphony Orchestra and composed for a number of top advertising agencies.

Wherever he went Severson was involved in writing music. As a performer, he played trumpet or keyboards with various bands and orchestras in the 1950s and 1960s, including the CBS Chicago Staff Orchestra, the Stan Kenton Orchestra and the Chicago Civic Symphony. Severson also performed with jazz musicians such as Dizzy Gillespie, Louis Armstrong, Ella Fitzgerald and Stan Getz.

Through the 1980s and 1990s Paul Severson was head of the Minnesota State University of Moorhead's music industry program.

Back in Fargo in later years Paul Severson helped found several local jazz groups, arranged compositions for the Red River Dance and Performing Co. and served as music director for Trollwood Performing Arts School. All along, he mentored, encouraged and enlightened.

Severson composed music for a number of national commercials in the early 1990s.

Bill Robinson, who headed the Mesa State Theater department from 1960 to 1988, also had an opportunity to work with Severson. Severson composed the music for the musical Princess, which Robinson produced. "He was quite a jazz man," Robinson said. "He was a very sweet man, truly a gentleman."

Severson was a moderator and lay minister of two Unitarian Universalist fellowships in Grand Junction and in Fargo, North Dakota. His spiritual search led him to study eastern religions, Native American spirituality, science, philosophy and mysticism. After four years of study, he became a Church of Religious Science practitioner.

Paul Severson died on May 20, 2007, after a long struggle with prostate cancer.