![](https://pplstatic.nyc3.cdn.digitaloceanspaces.com/media/people/thumbs/N/neelofa-noor.jpg)
![Neelofa](https://pplstatic.nyc3.cdn.digitaloceanspaces.com/media/people/thumbs/N/neelofa-noor.jpg)
Neelofa
Quick Facts
Biography
Noor Neelofa Mohd Noor (born 10 February 1989) is a Malaysian actress, television presenter, commercial model and entrepreneur. She participated in a beauty queen competition, Dewi Remaja and won the title of Dewi Remaja 2009/10 organised by the Malaysian teen magazine, Remaja. She received her Bachelor International Trade and Marketing education at Sunway University College. Neelofa was named amongst 'Forbes 30 Under 30 Asia' in 2017. With her background in business study, she then became involved in ventures involving contact lenses, nutritious drinks, and small gigs before Naelofar Hijab was launched.
Early life
Neelofa was born in Pasir Mas, Kelantan and is of Arabic, Pakistani and Malay descent.
Neelofa studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent results. After graduating, she studied and took A Levels (June 2007 – June 2009) for two years at KDU University College. Her dream was to further her studies in the United States of America, but her family did not approve of her decision. Neelofa then pursued her studies at Sunway University in Bachelor of International Business & Marketing.
Entertainment career
Neelofa is a winner in Dewi Remaja (Miss Teen Malaysia) 2009/2010. She appeared in Kau Yang Terindah as Alisya and is a host of the television programs MeleTOP and Nona.
In 2014, she took acting classes at the New York Film Academy. Alongside Nabil Ahmad, Neelofa is also a host for a Malaysian television programme, MeleTOP aired on Astro Ria. She announced on the series that she will resign as the host in December 2019 after exactly 8 years.
Positive reviews of her were given in the press and from the public for her acting in Lukisan Takdir and Wan Embong.
Personal life
Neelofa's life has always been under the limelight. In October 2020, she decided to wear a niqab and has been donning it since.
Filmography
Film
Year | Title | Role | Notes |
---|---|---|---|
2012 | Azura 2012 | Azura | Main Role |
SAM: Saya Amat Mencintaimu | Zura | Main Role | |
Hantu Kapcai | Khadijah | Supporting Role | |
2013 | Lemak Kampung Santan | Tiqa | Main Role |
2014 | Faithful | Sayang | short film |
Dollah Superstar | Farra | Supporting Role | |
2015 | Pilot Cafe | Sharmila | Supporting Role |
TV series
Year | Title | Role | TV Network |
---|---|---|---|
2011 | Kasih Najihah | Najihah | TV9 |
Sumpah Anjasmoro | Wardina | TV3 | |
Jiwa Dan Lara | Lara | ||
Kitab Cinta | Mila | TV Alhijrah | |
Tahajjud Cinta | Suraya | TV3 | |
2012 | Kau Yang Terindah | Alisya | |
Amukan Pocong | Emma | ||
Syahadat Cinta | Zainab | TV AlHijrah | |
2013 | Karoot Komedia X Season 2 | Nurse | Astro Warna |
2016 | Suri Hati Mr. Pilot | Warda Erina | Astro Ria |
2017 | Red Velvet | Helena | |
2018 | Ti Amo, Sweetheart 100 Hari! | Malissa |
Telemovie
Year | Title | Role | TV Network |
---|---|---|---|
2011 | Jemmah Kolesterol | Dr. Najihah | TV3 |
Pusing Beraya | Mariana | ||
Korban Tak Jadi | Mariana | ||
2012 | Ijam Non Yankee | Lin | |
Dibah Lori | Dibah | ||
Nyanyian Sakaratul Maut | Nurain | ||
Janji Jujur Sepi | Dhea | TV9 | |
Tersalah Cinta | Cinta | TV3 | |
Cahaya Insaniah | Nora | TVi | |
2015 | Lukisan Takdir | Rita Anna | TV3 |
Wan Embong | Wan Embong | ||
2017 | Suri Hati Mr Pilot Raya | Warda Erina | Astro Ria |
2020 | 6 Hari | Linda | Astro Citra |
Host
Year | Title | TV Network | Notes |
---|---|---|---|
2011 | Sekolahku Hebat | Astro Ceria | |
2011-2014 | Nona | TV3 | with Fara Fauzana |
2012 | Paparazzi | KRU TV | |
Anugerah Skrin | TV3 | with Awal Ashaari | |
2012-2019 | MeleTOP | Astro Ria | with Nabil Ahmad |
2013 | Dapur Panas | TV3 | |
2014 | MeleTOP Era Awards | Astro Ria | with Nabil Ahmad and AC Mizal |
HLive! Launching Ceremony | with Nabil Ahmad and Aznil Nawawi | ||
2015 | MeleTop Era Awards | ||
NeelofaTV | YouTube | ||
2016 | MeleTop Era Awards | Astro Ria | |
#ilofayou | YouTube | ||
2020 | Next To Neelofa | Astro Ria |
TV Appearance
Year | Title | Notes | TV Network |
---|---|---|---|
2016 | Yeke? | Guest, Episode: Princes and Princesses | TV3 |
Melodi Raya 2016 | Guest | Tv3 | |
Motif Viral | Episode:? | Astro Ria | |
Le'PakNil | Episode:6 | Astro Ria | |
Astro Ceria Popstar Raya 2016 | Guest Host | Astro Ceria | |
Hlive Exclusive with Neelofa | Guest | Astro Ria & Ria HD | |
Akademi Fantasia 2016 Final | Guest With Suri Hati Mr.Pilot Cast | Astro Ria & Astro Maya HD | |
Gegar Vaganza Musim-3 | Week ke-2-Guest | Astro Ria & Astro Maya HD | |
Akak-Akak Sangat | Ep: ?? Guess With Fattah Amin & Michael Ang | Astro | |
HLive Special Suri Hati Mr.Pilot | Guess with Fattah Amin | Astro Ria & Astro Maya HD | |
Motif Viral | Episode: Suri Hati Mr.Pilot | Astro Ria & Astro Maya HD | |
Taste Selebriti | Episode:Kelantan | Astro Mustika HD | |
Inspirasi Hlive | Episode: Neelofa | Astro Ria & Astro Maya HD | |
Alhamdulillah | Episode: | TV Alhijrah | |
Imbasan Dr Muhaya | Episode: | TV Alhijrah | |
2017 | Maharaja Lawak Mega 2017 | Judge | Astro Warna |
Theatre
Year | Title | Role | Notes |
---|---|---|---|
2014 | Bahayanya Wanita | Thai Girl |
Music video appearance
Year | Song title | Singer |
---|---|---|
2010 | Ku Bukan Aku | Tilu |
Fragile | Seven Collar T-Shirt | |
2011 | Janji | Akim Ahmad |
2013 | Bila Aku Jatuh Cinta | Awi Rafael |
2015 | Untuk Cinta | Hafiz Suip (with Adira) |
Bibliography
Year | Title | Notes |
---|---|---|
2016 | The Chic Codes | Book launch debut |
Business ventures
Neelofa is involved in several business ventures including contact lens brand Lofalens, health care products Beautea Slim pills, and Muslim women's clothing brand Naelofar Hijab, which is sold through online and retail stores in Selangor and distributors across Malaysia and Singapore.
Influencer
With more than seven million followers on Instagram, Naelofar has become a fashion icon for many Muslim women who wear the hijab, or 'tudung' as it is referred to in the region of Malaysia and Singapore. She has fronted campaigns for Dior, Lancome and Swarovski, representing modest fashion at shows in New York, Milan and Paris Fashion Week.
She is the first Malaysian to win the 2019 Influencer Awards at Monaco under the Entrepreneur category on 7 October 2019. Each nomination was chosen by a jury, with the nominations coming from all over the world.
On 8 December 2017, AirAsia appointed Neelofa as its new non-executive independent director. Tony Fernandes, the AirAsia Group chief executive officer described Neelofa as "super smart, young and independent". She resigned as director on 19 August 2020 due to "her other personal commitments”.
Naelofar Hijab
Neelofa founded and helmed NH Prima Sdn Bhd as its director since 2014. Her hijab brand, "Naelofar Hijab" is sold in more than 37 countries including Singapore, Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.
In June 2017, "Naelofar Hijab" took on new heights when it collaborated with AirAsia to design hijab for female pilots of AirAsia and AirAsia X.
In conjunction with her birthday celebration in 2018, Neelofa launched a turban range, “Be Lofa Turban” at Zouk KL. The new turban line was sold out in less than 24 hours after launching. However, she received backlash from Internet commentators for holding her product launch in the nightclub . On 1 March 2018, she has issued a public statement of apology saying "I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue."
In 2019, she has partnered with Starbucks to produce the Starbucks x Naelofar exclusive collection which retailed only at Starbucks.
From 2014 to 2019, she sold more than 10 million hijabs.
Nilofa Group
In December 2019, Neelofa introduced the Nilofa brand with its first product, banana milk, to the Malaysian market under the company name Nilofa Group. An advertisement of the product claimed that the milk would have benefits such as reducing obesity, lowering high blood pressure, increasing metabolism rate and removing toxins from the body. UK-based general surgeon Dr Nur Amalina Che Bakri used Twitter to call out these claims false advertising.
Neelofa's response was that the advertising was published by the marketing agency without the approval of Nilofa Group. As a new company, she kept her team small and had outsourced the marketing. The controversy led Malaysia's Kementerian Kesihatan Malaysia, or Ministry of Health (KKM) to visit the factory to investigate the processes of the milk product behind the claims. KKM found no major issues with the packaging but gave some recommendations concerning packaging the product to clearly communicate the product as a banana milk.
Endorsements
Year(s) | Product | Notes |
---|---|---|
2011 | Nokia | Mobile Phones |
Silkygirl | Cosmetic | |
Fair & Lovely | Cosmetic | |
F&N Fruit Tree | Soft Drinks Brand | |
2012 | Avon | Cosmetic |
King Koil | Mattress | |
U2 Watch | Watch | |
FashionValet | Fashion | |
Suzuki Swift | Car Brand | |
2013 | LINE | Chat Apps |
2014 | Airish Miracle | Cosmetic |
2015 | Lancôme La Nuit Tresor | Perfume |
Heaven & Earth | ||
PLUS Apps | ||
2016–present | Neelofa Perfume | Perfume |
Swarovski Jewelry | ||
Bank Rakyat | Bank Rakyat Muslimah Card | |
2017 | Titan Jewelry | Jewelry |
Oppo r6 | Mobile Phone | |
Tn50 | Youth and Inspirational | |
Putrajaya Holdings | Property Investment | |
Lancôme Cosmetics | Cosmetics | |
yes4g | Mobile Internet | |
Awesome MaMa | Instant Noodles | |
Chew n Glow | Health Supplement Product |
Philanthropy and endorsement
In April 2012, Neelofa alongside Nazim Othman, Fizo Omar, Zoey Rahman, Intan Ladyana and Aiman Hakim Ridza was appointed as the Young Biz Icons for Oxford Centre of Excellence (Oxcell). According to Oxcell, "The appointment of six icons was based on academic success and career development in the arts". Through this program, the celebrity icons will share their experiences throughout involved in the world of business and the arts.
In July 2013, the Malaysian private, free-to-air television channel, TV3 appointed Neelofa along with Adi Putra, Nora Danish, Fiza Sabjahan, Amar Asyraf, Nelydia Senrose, Tasha Shilla and Aiman Hakim Ridza as the ambassador for Anugerah Syawal 2013. According to TV3 "The appointment of these celebrities is to promote programs on television and radio throughout the month of Shawwal."
Awards and nominations
Year | Award | Category | Nominated work | Result |
---|---|---|---|---|
2010 / 2011 | 1st Place Winner | N/A | Won | |
2012 | New Choices Celebrity | N/A | Nominated | |
Sexiest Female Celebrity | N/A | Nominated | ||
Most Popular Female New Artist | N/A | Nominated | ||
Pantene Shine Award | N/A | Nominated | ||
2013 | Most Popular Film Actress | N/A | Nominated | |
Most Popular TV Actress | N/A | Nominated | ||
Most Popular Female TV Host | N/A | Nominated | ||
Favourite TV Personality Award | N/A | Nominated | ||
Best New Female Performance Award | Hantu Kapcai | Won | ||
Best Female Performance Award | Azura | Nominated | ||
Best New Actress | Nominated | |||
Sensational Celebrity | N/A | Nominated | ||
2014 | Most Popular TV Actress | N/A | Nominated | |
Most Popular Female TV Host | N/A | Won | ||
Sexiest Women Celebrity | N/A | Nominated | ||
2015 | Most Popular TV Host | MeleTop | Nominated | |
Most Popular Female TV Host | N/A | Won | ||
Most Popular Film Actress | N/A | Nominated | ||
Stailo Female Artist | N/A | Nominated | ||
Best Supporting Actress | Pilot Cafe | Nominated | ||
Shining Star Award | N/A | Won | ||
2016 | Fashion MeleTOP | N/A | Nominated | |
Outstanding Achievement Award | Naelofar Hijab | Won | ||
Online Choice Young Entrepreneur | Won | |||
Online Choice Fashion Icon | N/A | Nominated | ||
Most Popular Film Actress | N/A | Nominated | ||
Most Popular TV Host | N/A | Won | ||
Most Popular Artiste | N/A | Won | ||
Export Celebrity Award | Naelofar Hijab | Won | ||
Business Awards | Won | |||
Melodi Hosting Personality | N/A | Won | ||
Most Charming Celebrity | Won | |||
Inspiring Woman | Won | |||
Iconic Role Model | Won | |||
2019 | Won |