Maria Tash

Maria Tash is a New York-based luxury piercing and fine jewelry brand founded by designer Maria Tash. The brand specializes in body piercing, ear curation, and fine jewelry design. Originally founded in New York City in 1993, Maria Tash has since expanded globally.

Originally from West Islip, New York and raised in New York City, Maria Tash (birth name Maria Tashjian) attended Columbia University and the Fashion Institute of Technology. She also attended King’s College in London, England. She opened her first studio, Venus Modern Body Art, in 1993 in Manhattan’s East Village, specializing in navel piercings and jewelry. Tash's work, under her eponymous brand, has combined elements of mainstream piercing culture with fine jewelry, coining the term “Curated Ear” to refer to an ear pierced with fashionable intention and under the direction of piercing experts.

Tash's first shop was originally called Venus Body Arts and then Venus by Maria Tash. Eventually Tash decided to use her own name for the shop eponymously. While first specializing in navel jewelry, the shop later become known for a variety of ear piercing styles.

Piercing and design

Tash modified several industry standard methods of assembling jewelry to create pieces that better fit the wearer. These include a “Threaded” style earring backing and "invisible set" diamonds, which are notched and set below the crown. Tash’s designs are often smaller and more subtle than the traditional punk-style heavy piercings that were popular in the early 1990s, when Tash began piercing.

Expansion

Tash launched a line of international stores with its flagship location opening in New York City in 2004. In 2016, the brand began expanding globally with the opening of a shop at Liberty London. Maria Tash has since opened permanent locations in Rome, Dublin, Harrods London, and Dubai.