Luigi Pane

Luigi Pane is an Italian director and video artist.
He is the founder and creative director of abstract groove (also known as abstr^ct:groove), an independent creative production and motion design studio based in Milan.

Luigi Pane was born in 1977 in Naples, Italy. After attending art school in Naples he moved to Milan for studying Design at Politecnico. During the university years he started his career as creative and video maker. As a young director he produced projects for international brands like Diesel, Dolce&Gabbana, Pirelli, Ray-Ban and Persol.

In 2004, together with executive producer Giada Risso, Luigi founded abstr^ct:groove and started to get noticed year after year by creative and advertising international community. In 2008 he won the Epica d'Or at Epica Awards with the short film for Diesel "Explorers of the Past and Future".

Other productions include Yamaha, "The Dark Side of Japan", Freddy "Kaleidoscope", Honda "This Must be the World", W Eyewear "Life is a Parade”, Carrera "No Regrets”, Chrysler “The Performer” and Lamborghini “Aventador SV”.

His project "Building Urban Motion" was awarded in 2009 at Milan International Film Festival. "Vesuvius Bunks", which he wrote and directed for Franky B aka Cryptic Monkey, awarded at PIVI 2012 and at London International Awards 2013.

As a visual artist he exhibited in April 2013 at Palais De Tokyo in Paris together with Federico Pepe for the project Le Dictateur.

• His work was featured on: Shots, Juxtapoz, IDN, Creative Review, Boards and The Creators Project, The inspirationroom.com.

• http://www.shots.net/directory/person/58779/luigi-pane
• http://thecreatorsproject.vice.com/blog/afternoon-animation-kaleidoscope-ft-the-italian-national-team-of-gymnastics-video
• http://theinspirationroom.com/daily/2008/diesel-kid-explorers-of-the-past-and-future/

• 2008 awarded with Epica d'Or at Epica Awards with the short film for Diesel "Explorers of the Past and Future"
• 2009 awarded Milan International Film Festival for the video installation project "Building Urban Motion"

The style and aesthetic of Luigi Pane are characterized by a perfect fusion between visual art, music, animated movie, with stylistic traces distilled from art films, but also as a live action style. The result of this blend is a mode of original vision and his direction ranging from video installations to video clips, from commercials and shorts, real works of art that highlight a rigorous style but always open to new paradigms and visual space.

Short films

Sculptures That Lost The Sense Of Time (2015)

Commercials

1. Freddy: “Kaleidoscope”
2. Yamaha: “The Dark Side of Japan”
3. Yamaha: “Ray of Darkness”
4. Yamaha: “We R1"
5. Cadillac: “Fashionably Early”
6. Chrysler: “The Performer”
7. Lamborghini: “Aventador Superveloce”
8. Carrera: “No Regrets"
9. Web Eyewear: “Life is a Parade”
10. Kartell: “Louis Ghost"
11. Diesel: "Explorers of the Past and Future”
12. Diesel: “Evolution of the Pieces"

Music videos

1. "Vesuvius Bunks" by Franky B aka Cryptic Monkey ft. James Senese
2. "Napoli Anthem” by Nevrotype

Video installations

1. Building Urban Motion (2009)
2. Pure Abstract Cinema (2010)

• http://www.fubiz.net/en/2013/06/22/yamaha-the-dark-side-of-japan/
• http://abstractgroove.com/yamaha_mt10_ray_of_darkness/

• http://autologia.net/sette-domande-a-luigi-pane/
• http://www.motiongraphics.it/2008/11/diesel-kid-abstract-groove/
• https://vimeopro.com/user20932200/abstractgroove
• http://www.losbones.net/tag/abstract-groove/
• http://www.imdb.com/name/nm2063372/
• https://www.behance.net/gallery/11530155/Kartell-Iconic-Chair-by-Abstract-Groove