Latafale Auva'a

Alofa Dawn Latafale Auva'a, better known as Latafale Auva'a is a Samoan-New Zealand beauty pageant titleholder. She is the first woman to hold four Pacific regional titles by winning Miss Samoa New Zealand 2014, Miss Samoa 2014, Miss Pacific Islands 2014 and Miss World Samoa 2015.

Auva'a was born to a Samoan father and a New Zealand European mother. She graduated from King's College as Deputy Head and also received the University of Auckland's Top Pacific Chancellor Award. Auva'a opted to attend the University of Otago where she studied both Law and Music.

In 2018, Auva'a was bestowed a Samoan chief (Matai) title at a ceremony in Vaitele, Samoa. She is also a barrister and solicitor in New Zealand.