Quick Facts
Biography
Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. He is best known for co-founding BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.
Career
Burrp!
In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. Burrp! was acquired by Network 18 in 2009.
BlueLithium
In January 2004, he also co-founded BlueLithium with Gurbaksh Chahal. BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions. BlueLithium was acquired by Yahoo! in 2007 for $300 million. At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.
Mobclix
In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani. Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010. Subramanian became chief marketing officer of Velti in 2011.
Subramanian resigned from Velti in October 2013. He was reelected to Mobile Marketing Association’s board of directors the same month.
Captiv8
In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma. It is another platform for online marketing.