Quick Facts
ScorpioBiography
Hauwa Saidu Mohammed (born 26 October 1993) known as Jaruma is a Nigerian sex therapist, entrepreneur and founder of Jaaruma Empire Limited.
Early life and education
Jaruma is from Billiri local government area of Gombe State. She attended New Capital Nursery and Primary School in Asokoro, Abuja and Nigeria International College, Abuja. In 2007, she was admitted into Ahmadu Bello University, Zaria but left before the end of her program to study International Relations and Human Therapy in Istanbul Kultur University, Turkey.
Enterprise background
From 2010 to 2016, Jaruma ventured into several businesses from selling pots hair, dresses, to real estates. She started a YouTube channel in 2016 to promote the therapeutic benefits of Azanza Garckeana also known as Snot Apple, Mutohwe, African chewing gum, gorontula, tula kolanut or morojwa. The channel's increasing audience formed the market for her product line when they were released in 2017.
Advocacy
Jaruma advocates for women's early test for vaginal infection and cervical cancer. Coming from Northern Nigeria where discussing sex is seen as a taboo, she tries to change the perception people have about women from the North and how they see themselves sexually.
Personal life
She is married to Ross Isabor.