Craig Kelly

Craig Kelly (born 16 June 1966) is a former Australian rules football player with Collingwood Football Club and served as a successful player manager as well as exploring other sports-related roles. He is the grandson of famous free marketeer and former Government Minister C.R. "Bert" Kelly and the father of Essendon defender Jake Kelly.

Pre-VFL/AFL

Kelly began playing top-level football with the Norwood Football Club in the SANFL. He was drafted to Collingwood in the 1986 VFL draft at pick number 34.

Collingwood

Kelly made his debut in 1989 and became a tough defender. He played a crucial role in the low-scoring 1990 Grand Final, which Collingwood went on to win.

The barrel-chested Kelly was known for being a tough and hot-headed footballer. He had many appearances to the tribunal for rough play. One incident occurred in 1992 when playing against Sydney—Kelly charged at Sydney's Ben Doolan, causing many of Doolan's teeth to fall out.

Kelly was notorious for pinching opposition players to niggle them, with victims including Richmond's Stephen Jurica, Hawthorn's Jason Dunstall and Geelong duo David Mensch and Gary Ablett, which Ablett mentioned in his 2007 biography.

Kelly retired after Collingwood's final match of the 1996 season, a Round 22 win against the Brisbane Bears, along with Alan Richardson.

Business

After his retirement, Craig founded Elite Sports Properties with Rob Woodhouse (now TLA Worldwide). The company deals mainly with sports management and marketing. Kelly is a player manager to many top current AFL stars.

Coaching

Craig Kelly was the coach of the Mansfield Eagles in the Goulburn Valley Football League and coached them to the GV premiership in 2009. He has also played some games for the club.

CEO of Collingwood Magpies Netball Club

He was the assigned the CEO of Collingwood Magpies Netball Club in 2023, which turned out to be the club's last year due to worsening financial problems and sustained lacklustre on-court performance that pre-dated his appointment.