Ayesha Faridi

Ayesha Faridi is an anchor for the Indian business news channel ET Now.

She is a journalist by training, having graduated from Delhi University. Prior to joining ET Now as a Markets Anchor, she has worked as an anchor and research analyst at CNBC TV18 she has worked as a reporter and producer with the BBC World Service and MTV India. At ET Now, Ayesha anchors the flagship morning shows, The Market and First Trades and afternoon shows, Markets @ Lunch, Riding The Bull and The F&O Show. Her job description includes analysing macro/micro market related trends, company fundamentals, investigative and sector based reports, general financial news, present summary capsules, liaisons with traders, bankers, economists for inputs. Ayesha has also hosted events like the prestigious India Economic Conclave, Investor Camp, ET Now's Market Summit, Chartbusters, Market Sense and Closing Trades. Ayesha joined ET Now in May 2010.

Prior to joining ET Now, Ayesha was an Anchor & Research Analyst at CNBC-TV18 and hosted different shows like Power Breakfast, Your Stocks, Bull’s Eye, Bazaar, India Market Wrap, Midcap Radar in the 7am – 4.30pm market band slot on CNBC TV18. She was also in-charge of a daily one-hour show called Your Stocks, Bull’s Eye, Movers & Shakers a special theme show, where she planned editorial content, was responsible for overall flow, and coordinated and co-anchored the show. At CNBC, Ayesha also anchored a plethora of feature, lifestyle shows including CNBC’s longest running daily segment Get A Life, Business With Pleasure, Showtime India, Storyboard and CNBC award ceremonies namely, Mutual Fund Awards, CFO Awards, Trade Awards, CNBC FE Best Banks Awards.

She also presented Indian market updates for CNBC's global network for shows such as, CNBC Cash Flow, CNBC Capital Connection, Worldwide Exchange.

Ayesha began her career in 2003 with BBC World Service as a Reporter where she reported and anchored BBC’s weekly half-hr show BBC Extra. Formulated, conceptualized and executed scripts, editing and show structures for BBC.She recently ( May 2010) joined ET Now.

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• At ET Now she hosts daily market shows like "The Market", "First Trades", "Markets At Lunch", "Riding The Bull" and "Closing Trades"
• She also anchors ET Now's weekly market series "Your Trades- The Week Ahead"
• She hosts ET Now's "India Economic Conclave"