Arrow

Alphonsus Celestine Edmund Cassell MBE (16 November 1949 – 15 September 2010) was a Montserratian calypso and soca musician who performed under the stage name Arrow. He is regarded as the first superstar of soca from Montserrat.

Cassell first performed at the age of 10 in a concert at the Montserrat Secondary School. He began singing calypso in 1967 and took the Junior Monarch title that year. He took up singing professionally in 1969, and in that year he was runner up in the Montserrat Calypso King competition, going on to win the title the following year (following in the footsteps of his brothers Justin (a.k.a. Hero) and Lorenzo (a.k.a. Young Challenger). He would go on to take the title a total of four times.

He released his first album Arrow on Target in the summer of 1971, and two singles in mid-1972, "Dance with Woman", and "Jean under the Bed." In 1972 November he released his second album Arrow Strikes Again. His third album was released in 1975. His arranger for his first 3 albums was Ed Watson, with whom he recorded 5 more albums before he started recording with Leston Paul. Cassell began to fuse calypso with other genres such as Zouk, R&B, and salsa, resulting in some criticism, with accusations that he was destroying Montserrat's calypso traditions. Others argued, his updating of the genre brought it to a new audience.

In 1982, Cassell began working with arranger Leston Paul and recorded the album Hot Hot Hot which became his biggest hit and the biggest-selling soca hit of all time. Hot Hot Hot was Composed by Arrow's brother, Justin 'Hero' Cassell, It was adopted as the theme song of the 1986 FIFA World Cup in Mexico and was later covered by Buster Poindexter, Menudo, and Babla & Kanchan.

He capitalized on this success with 1983's Heat album, the "Rub Up" single, and 1984's Soca Savage album, from which the international hit "Long Time" was taken, a top 30 hit in the United Kingdom. He enjoyed further chart success in the UK with a remixed version of Hot Hot Hot, which reached number 38 (the original had stalled at number 58). By this time, Arrow was also incorporating Latin brass into his music. Subsequent albums also saw the incorporation of merengue (1986's Heavy Energy), and rock (1988's Knock Dem Dead). Heavy Energy was his first album for Island Records' Mango label, with two further albums released on the label.

Cassell also established himself as a businessman in Montserrat in 1973, owning the Arrow's Manshop store in Plymouth. When this was destroyed by the Soufriere Hills volcanic eruption, he relocated to St. John's. He organized a fundraising calypso festival on the island in 1996, in response to the devastation caused by the volcano.

Cassell co-headlined Bermuda's Soca '96 festival and continued to regularly release albums. In 1988, he was given the Living Legends award by the organizers of the Caribbean Song Festival and the Bahamas Tourist Board.

Cassell continued to be much in demand in the Caribbean. He performed at the Cricket World Cup 2007 opening ceremonies with Shaggy, Byron Lee, and Kevin Lyttle. His last performance was at a fundraising concert for Haiti at the Montserrat Cultural Center in January 2010.

Cassell died peacefully at his home in Montserrat with his family at his side, on 15 September 2010, after battling cerebral cancer for two years.

Albums

• The Mighty Arrow on Target (1972)
• Arrow Strikes Again (1973)
• Keep on Jamming (1975)
• Sweet Beat (1978)
• Instant Knockout (1980)
• Man From Africa (1980)
• Double Trouble (1981)
• Hot Hot Hot (1982)
• Heat (1983)
• Soca Savage (1984)
• Deadly (1985)
• Heavy Energy (1986)
• Soca Explosion (1987)
• Knock Dem Dead (1988)
• Massive (1988)
• O'La Soca (1989)
• Soca Dance Party (1990)
• Hot Soca Hot (1990)
• Zombie Soca (1991)
• Zombie Remixes (1991)
• The Best of Arrow Volume 2 (1992)
• Model De Bam Bam (1992)
• Outrageous (1993)
• Classics (1994)
• Phat (1995)
• Ride De Riddim (1996)
• Turbulence (1998)
• Beat De Drum (2000)
• Arrow – Vintage Volume 1 (2002)
• No Rules (2002)

Singles

• 1973: "Dance with Me, Woman"
• 1981: "Soca Rhumba" / B-side "Bills"
• 1982: "Curacao" / B-side "Bills"
• 1983: "Rub Up"
• 1983: "Hot Hot Hot" No. 59 UK / B-side "Money"
• 1984: "Long Time" No. 30 UK / B-side "Columbia Rock"
• 1987: "Hurray Hurray" / B-side "Wanna Dance"
• 1988: "Groove Master" No. 23 US Dance
• 1989: "O' La Soca" No. 38 US Dance
• 1994: "Hot Hot Hot (World Carnival Mix '94)" No. 38 UK, No.9 Australia