Antonio Z. Atienza, Jr.

Antonio Z. Atienza, Jr. (born August 30, 1959) is a Filipino jeweler. As a manufacturer, exporter, and retailer of fine jewelry products, he is the owner of Goldenas Jewelry, Inc. He is a member of the Guild of Philippine Jewelers, Inc. The Guild's mission as a national organization is to promote the transformation and growth of the Philippine jewelry industry.
Atienza, Jr.'s Goldenas metamorphosed from Boy Atienza Jewel Art, a jewelry contracting shop, which started in 1982. With 3 employees, it has now under its employ a total of 80 craftsmen and personnel. It now sells jewelry made of gold and set with diamonds, pearls, and other semi-precious stones. Atienza, Jr.'s Goldenhills Jewelry showcases his Goldenas, Inc. since 1982. Goldenhills Jewelry opened its first store on June 30, 2004 at the 2nd Floor of The Jewellery, Greenhills Shopping Center, and at present, has a total of 6 branches.

In December 2006, “Pakpak”, a half-necklace representing the wings of an eagle, intricately crafted by Goldenas, Inc., won the top spot of the All Precious Metals Category of the Guild of Philippine Jewellers’ Jewelry Design Competition. It received another award for the interpretation of a capiz necklace entitled, “Sensuality”, a winning design in the Chic Category of the Philippine Design Competition sponsored by the Meycauayan Jewelry Association on November 17, 2006. The Bulacan Chamber of Commerce and Industry awarded Atienza, Jr. as Most Outstanding Bulacan Businessman in the Jewelry Industry on December 1, 2006.

In November 2005, Goldenas garnered two awards during the Fifth Philippine Fine Jewelry Design Competition at the Metro Comedy Bar in Quezon City. The design competition is an annual event organized by the Meycauayan Jewelry Industry Association, Inc. (MJIAI) in partnership with the Product Development and Design Center of the Philippines (Design Center).

"Eternal Love" was the top placer for the Wedding Category. Marie Liza DJ Cayana, the designer, works for Goldenas Jewelry, sponsor of the prototype. Christina Maris J. Juan of the University of Santo Tomas submitted the winning design for the Chic category with her "Down to Earth" entry. The necklace, according to Christina, is something you can take from work to play. Goldenas Jewelry also created the prototype. Goldenas, as a Philexport member, joined the Buy Pinoy goes to San Francisco from November 15 to 20, 2005 at the Philippine Center, 447 Sutter St.

In 2012, Antonio Z. Atienza, Jr. (1979 Accounting) was named one of the Outstanding Alumni - Diamond Awardees of the University of Santo Tomas College of Commerce and Business Administration[1].

On March 24, 1997, Atienza, Jr. was abducted by 5 armed men at Dona Mercedes subdivision, Barangay Libis, Iba, Meycauayan, Bulacan. After a series of negotiations between the armed men and his wife Consolacion A. Atienza, his mother Virginia Atienza and brother Alfredo Atienza, he was released at Pasig City, Metro Manila on March 27, 1997 upon payment of P 2.2 million ransom and P 1.5 million after several days. Atienza, Jr. sought the assistance of police operatives (who created a special task force under Joseph Cabato, Military Intelligence Group, under PTFIC). CIG Chief superintendent Efren Fernandez arrested 2 suspects (at the Meycauayan gas station): Felipe Montaos and Eduardo Soriano who pointed to Gerardo Roperez alias Boy Sabater, as mastermind. The other 3 suspects were later caught: Armando Pablo @ Mando, Rudy Depas @ Rudy Bigote and Pablo Anora. In July 1997 and March 2001, Criminal cases were filed with the Office of the Provincial Prosecutor of Bulacan, and the case was docketed as "People versus Armando Pablo, Rudy Depas and Roperez, et al." for kidnapping with ransom and robbery in band. Meanwhile, Atienza, Jr., his wife Connie and all their children migrated to Australia due to the trauma. The remaining 2 other suspects were later arrested. On April 19, 2007, the Philippine Court of Appeals rendered a Decision penned by Justices Mariflor Castillo, Rodrigo Cosico and Rosemarie Carandang, affirming with modification the September 3, 2003 judgment of the Malolos City, Bulacan Court. Felipe Montaos and Eduardo Soriano were released for lack of evidence while Gerardo Roperez was acquitted and ordered released. Accused Pablo, Depas and Anora were found guilty of the crimes of kidnapping with ransom and simple robbery and meted the capital punishment of Reclusion Perpetua or life imprisonment and indeterminate penalty of 6 months as minimum to maximum of six years, respectively. They were ordered to pay Atienza, Jr. P 3.7 million as actual damages.

Meanwhile, Atienza, Jr.'s vast jewelry (one of the biggest in the Philippines) business flourished at his office at Saluysoy, Meycauayan, Bulacan. He returned to the Philippines in 2001 to testify in the case and brought home his family from Australia after 7 years.(3-25, 1997 issue of Tempo, front page and page 2, by Rolly Carandang).