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Veronica Swanson Beard

Veronica Swanson Beard

Veronica Swanson Beard
The basics

Quick Facts

Is Businessperson
Type Business
Gender female
Birth 1979, Naples, USA
Age 41 years
Education
Tulane University
The details

Biography

Veronica Swanson Beard is an American entrepreneur and fashion designer who co-founded Veronica Beard, a contemporary fashion company, with her sister-in law Veronica Miele Beard. Swanson Beard launched the brand in 2009 and has continued to run it with Miele Beard as the company scaled.

Swanson Beard's fashion label made its New York Fashion Week debut in September 2012 with its Spring/Summer 2013 collection. In 2012, the label was available in 62 stories, including Saks Fifth Avenue. By the end of 2013, that number increased to 82, with a year-over-year sales jump of 30 percent. Between 2016 and 2019, the brand's sales increased at an average annual rate of 90 percent while its headcount tripled. By 2018, the brand's sales exceeded $100 million.

The brand Veronica Beard is backed by retail executive Andrew Rosen among a private group of investors, and the brand may be raising more investor funding in 2020.

Personal life

Swanson Beard's father is W. Clarke Swanson Jr., who owns the Napa Valley winery Swanson Vineyards. She is an heir to the Swansons frozen foods empire, and her parents were introduced to each other by fashion designer Lili Pulitzer.

Swanson Beard holds a Bachelor of Arts in Art History from Tulane University in New Orleans and studied at Parsons School of Design before dropping out to work in the fashion industry full time.

Swanson Beard lives in New York City with her husband Jaime and three sons.

The contents of this page are sourced from Wikipedia article on 17 Apr 2020. The contents are available under the CC BY-SA 4.0 license.
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Reference sources
References
https://goop.com/style/outfitting-ideas/the-trick-to-classic-everyday-dressing-according-to-veronica-beard/
https://www.harpersbazaar.com/culture/interiors-entertaining/advice/a817/veronica-swanson-beard-interview-1011/
https://www.trunkclub.com/blog/meet-the-veronicas
https://www.esteelauder.com/estee-stories-article-all-family
https://nypost.com/2019/09/04/the-sisters-in-law-behind-veronica-beard-share-their-stylish-essentials/
https://www.businessoffashion.com/community/people/veronica-swanson-beard
https://www.businessoffashion.com/articles/turning-point/veronica-beards-pricing-pivot
https://www.businessoffashion.com/articles/news-analysis/the-surprising-enduring-success-of-veronica-beard
https://wwd.com/business-news/financial/veronica-beard-andrew-rosen-john-howard-investor-1203414347/
https://www.elledecor.com/a-colorful-hamptons-home-a-57051
https://cfda.com/members/profile/veronica-swanson-beard
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