Ulrich Fugger von der Lilie, (1441–1510) was a German businessman of the Fugger family. He formally headed the family firm from his father's death in 1469 until his own death in 1510 after an operation to remove a bladder stone, though his business skills never matched those of his younger brother Jakob Fugger.
Fugger was born and died in Augsburg. The eldest son of Jakob Fugger the Elder and his wife Barbara Bäsinger, he was a brother and business partner to his brothers Jakob Fugger and Georg Fugger. His other brothers included Georg Andreas (not to be confused with Andreas Fugger vom Reh), Johann (known as Hans, not to be confused with Ulrich's great-nephew Hans Fugger) and Peter.
In 1479 he married Veronika Lauginger, with whom he had:
- Anna (born 1484)
- Ursula (born 1485)
- Ulrich II (born 1490)
- Sybille (born 1493)
- Hieronymus (born 1499)