Claudia Alexandra Feliciano (born 24 June 1987) known professionally as Snow Tha Product, is a Mexican American rapper and actress from San Jose, California. She released her first album Unorthodox in 2011. In 2012, she signed a record deal with Atlantic Records. She is best known for the singles "Holy Shit" and "Drunk Love", as well as her mixtape Good Nights & Bad Mornings. She has several songs with millions of views on YouTube including Waste of Time (20 million views), Cookie Cutter (10 million views), Doing Fine (12 million views) and Till Death (8 million views).
After graduating high school, she briefly attended San Diego Mesa College to begin studying to become a social worker. However, she soon dropped out of college to pursue her music career.
During her younger years, Feliciano became more involved with her music. At the age of 6, she appeared in school talent shows and began performing with her grandfather's mariachi band in Redwood City. She got her first exposure to hip-hop when she moved to San Diego. As a teenager, she started freestyle with her friends. At the age of 19, she began taking music seriously and decided to pursue a career as a rapper. She adopted her name from Disney's character Snow White. Initially using the name "Snow White", and then add it along with "the Product", and then changed it into her new moniker as "Snow Tha Product". After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. They recorded a collaboration song, titled "Alguien," which became popular in Mexico and appeared on Kohen's album Fotosíntesis.
During an interview with Power 106 Los Angeles radio show in July 2018 she spoke about her experience raising her son and said her son was eight years old. This would put the time of her pregnancy and her son's birth around 2009/2010.
2010–11: Breakthrough and Unorthodox
In 2010, Snow moved to Texas and performed for two consecutive years at the South by Southwest festival.
On October 26, 2012, Snow released her debut independent album on Street Science Ent. Unorthodox. The singles "Drunk Love" and "Woke Wednesday" became viral hits. As of 2013, "Drunk Love" has over 1.3 million views on YouTube. Her real breakthrough came with the song "Holy Shit." The 90-second-long song received acclaim and was featured on 50 Cent's site ThisIs50.com. The success of her songs caught the attention of three major record labels, which got in contact with her – Sony, Universal and Atlantic. She eventually signed to Atlantic and was preparing to release her debut studio album under the label in 2013. Adam Bernard of RapReviews.com, impressed by her work, went on to write "[Snow] may very well be one of the leaders of ... a bold new era of female emcees.".
2012–14: Good Nights & Bad Mornings
In 2012, Snow appeared on songs by major artists, such as DJ Paul and Krizz Kaliko. In November, she performed at the ABN Reunion concert in Houston, Texas, among rappers Trae and Z-Ro. On December 12, 2012, Snow released her anticipated mixtape Good Nights & Bad Mornings, which spawned 3 singles: "Cookie Cutter Bitches", "Damn It" and "Lord Be with You".
The sequel to Good Nights & Bad Mornings was released on October 14, 2013. The tape, called Good Nights & Bad Mornings 2: The Hangover has guest appearances from Tech N9ne, The Cataracs, Trae tha Truth, CyHi the Prynce, Dizzy Wright and Ty Dolla Sign. On May 16, 2013, Snow released the first single "Cali Luv", produced by The Cataracs, which samples 2Pac's hit California Love. She was featured on Dutch DJ Chuckie's single "Makin Papers" along Lupe Fiasco and Too Short. The video for the song premiered on MTV on August 8, 2013. In 2013, Snow went on the Fight to Unite Tour with Kottonmouth Kings and Dizzy Wright and performed at the 2013 South by Southwest (SXSW) and Rock the Bells festivals. In February 2014, Snow went on a F#*K YOUR PLANS (COME KICK IT) tour.
On March 19, 2014, Snow was featured on the song "Not For The Weak Minded" by Kxng Crooked. She also launched a clothing line, Woke, that offers a variety of streetwear.
2015–17: The Rest Comes Later & Half Way There...Pt. 1
On June 30, 2015, Snow released the mixtape, The Rest Comes Later. She followed this with a tour of the same name with Audio Push. On February 17, 2016, she was featured on the remix to Joell Ortiz's single "Kill At Will". On May 2, 2016, she announced the Halfway There Tour. On June 17 she released her EP Half Way There...Pt. 1. In November 2016, Snow contributed to The Hamilton Mixtape, joining rappers K'naan, Riz MC, and Residente on the track "Immigrants (We Get The Job Done)". The music video for the song was released on June 28, 2017. In October 2017 she released the single "Nuestra Cancion Pt. 2", which featured Arcangel.
2017–19: Vibe Higher
On October 4, 2017, Snow released the unfinished mixtape of Vibe Higher with artists Lex the Great, Castro Escobar, and AJ Hernz. She followed this with a tour in 2017 and 2018. She announced that she was releasing the full mixtape on December 22, 2018 since it was finished and ready to be put out under the independent label Product Entertainment LLC. Snow will begin a thirty date tour, Goin Off, on May 1, 2019.
Snow Tha Product featured as Lil' Traviesa, also known as Lil' T, on Queen of the South.
Musical style and influences
Snow is known for her rapid fire style of rapping. She stated she admires and supports artists who have their own original style. She is influenced by artists such as Missy Elliott, Da Brat, Big Pun, Lauryn Hill, Aaliyah, Amy Winehouse, André 3000, Ludacris, Johnny Cash, Eminem, Busta Rhymes, 2Pac, Mac Dre, Tech N9ne, and Brotha Lynch Hung, as well as Mexican actress María Félix and singers Selena Quintanilla, Gloria Trevi and Lupita D'Alessio.
Snow is bilingual, speaking fluent English and Spanish, and records in both languages.
In a June 2018 interview, Snow revealed that she was married for a decade and has a child by the name of Drew Feliciano with her former husband. Since 2017, she has been dating Julissa, also known as JuJu. On July 10, 2019, Julissa and Snow announced that they are engaged. Together they have a YouTube channel called "everydaydays". The channel was created on January 23, 2017, but was not officially used until November 28, 2018 for its first video after a fight broke out with Snow's girlfriend and Tana Mongeau at Adam Grandmaison a.k.a. Adam22's 35th birthday 4 days prior. Since then, the channel has gained over 250,000 subscribers and over 6 million views combined.
- Studio albums
- Unorthodox (2011)
- Verbal Assault Vol. 1 (2007)
- Raising the Bar (2008)
- Verbal Assault Vol. 2 (2009)
- Run Up or Shut Up (2010)
- Wake Ya Game Up, Vol. 1 (2010)
- Unorthodox 0.5 (2011)
- Good Nights & Bad Mornings (2012)
- Good Nights & Bad Mornings 2: The Hangover (2013)
- The Rest Comes Later (2015)
- Vibe Higher (2018)
- Half Way There...Pt. 1 (2016)