Roo Rogers is a British-American entrepreneur, business designer and author based out of New York City. He works across multiple human-centered sectors and is the co-author of What's Mine Is Yours, a book on collaborative consumption.
Early life and education
Rogers was born in January 1975 to his parents Richard Rogers, architect, and Ruth Rogers, chef and restaurateur of The River Café London (from 1996, Lord and Lady Rogers). During his youth, Rogers traveled throughout the world. He received his B.A. from Columbia College and his Masters in Development Economics from University College London.
Rogers, a partner at fuseproject, is the designer and founder of the Spring Accelerator program. Rogers also co-founded OZOLab with Jordan Harris. OZOLab is a venture company that invests in ecological-minded businesses and patented products such as OZOwater.
Rogers began the first OZOLab venture, OZOcar Transportation of New York LLC, in 2004. OZOcar is a car service that uses environmentally-conscious vehicles that sold in 2014 to FCS.
Rogers was president of RedScout Ventures from 2009 until June 2012.
Rogers is a writer and commentator in the field of collaborative consumption used by companies such as Ebay, Zipcar and AirBnB. He co-authored What's Mine Is Yours: The Rise of Collaborative Consumption with Rachel Botsman. The book was published in 2010. In 2004, he founded we:nited magazine, a non-profit magazine and blog targeted towards young people in conjunction with the 2004 US Presidential Elections.
He co-founded Drive Thru Pictures and Drive Thru Films in 2000. The companies produced documentaries about political and social issues aimed at youth audiences. In the early 2000s, Drive Thru Pictures was one of the largest television companies in the UK with clients such as BBC, MTV and The Rolling Stones. Rogers was the executive producer of the 2006 documentary Office Tigers and 2008's The Biggest Chinese Restaurant in the World.
Rogers lives in New York City with his wife Bernie and three children. He is known for his colorful wardrobe and has only owned red socks since he was 11. In 2009, Rogers was nominated for the Vanity Fair International Best-Dressed List.
As a volunteer for Médecins du Monde Rogers worked for humanitarian efforts in areas including South Sudan, Kenya and Rwanda. Rogers co-founded Médecins du Monde UK. He is also on the board of The Bronx Community Charter School.