Robin Lakoff

Lakoff was born in 1942 in Brooklyn, NY. She earned a B.A. at Radcliffe College, a M.A. from Indiana University, and a Ph.D. from Harvard University. She was married to linguist George Lakoff. She has taught at University of California, Berkeley, since 1972.

While an undergraduate at Radcliffe College (in Cambridge, MA), Lakoff audited Noam Chomsky's classes at the Massachusetts Institute of Technology (MIT), and became connected to the MIT Linguistics Department. During this time, as Chomsky and students were creating Transformational Generative Grammar, Lakoff and others explored ways in which outside context entered the structure of language.

Lakoff is a regular contributor to the Huffington Post.

Lakoff received national attention for an opinion piece in TIME titled "Hillary Clinton's Emailgate Is an Attack on Women".

Lakoff's work Language and Woman's Place introduces to the field of sociolinguistics many ideas about women's language that are now often commonplace. It has inspired many different strategies for studying language and gender, across national borders as well as across class and race lines.

Her work is noted for its attention to class, power, and social justice in addition to gender.

Lakoff proposes that women's speech can be distinguished from that of men in a number of ways (part of gender deficit model), including:

1. Hedges: Phrases like "sort of", "kind of", "it seems like"
2. Empty adjectives: "divine", "adorable", "gorgeous"
3. Super-polite forms: "Would you mind..." "...if it's not too much to ask" "Is it o.k if...?"
4. Apologize more: "I'm sorry, but I think that..."
5. Speak less frequently
6. Avoid curse language or expletives
7. Tag questions: "You don't mind eating this, do you?".
8. Hyper-correct grammar and pronunciation: Use of prestige grammar and clear articulation
9. Indirect requests: "Wow, I'm so thirsty." – really asking for a drink
10. Speak in italics: Use tone to emphasise certain words, e.g., "so", "very", "quite"

Lakoff developed the "Politeness Principle," in which she devised three maxims that are usually followed in interaction. These are: Don't impose, give the receiver options, and make the receiver feel good. She stated that these are paramount in good interaction. By not adhering to these maxims, a speaker is said to be "flouting the maxims."

Lakoff's The Language War performs a linguistic analysis of discourse on contemporary issues. She covers topics including the Hill–Thomas hearings, the O.J. Simpson trial, the Lewinsky scandal, and the political correctness phenomenon. Lakoff discusses each topic while arguing a general thesis that language itself constitutes a political battleground.

In The Language War, Lakoff introduced the idea that frames create meanings. She quotes that language (either verbal or nonverbal) and experiences is a “body of knowledge that is evoked in order to provide an inferential base for the understanding of an utterance.” (Levinson, 1983)

Frames are ideas that shape expectations and create focuses that are to be seen as truth and common sense. When someone decides to adopt a frame, that person will believe everything within the frame is genuine, and that what she or he learns within the frame becomes what she or he believes is common sense. For example, in the 19th century, people believed women should wear corsets and bind their waist. No one thought about wearing clothes without a corset underneath because it was common sense that corsets are a must-have fashion item.

However, if someone decides to look at the same situation outside of the frame— which rarely happens because people are always convinced that common sense does not require justification— that person will have a completely different understanding of what is in the frame, and feel that common sense no longer makes sense. Continuing the corset example, in our present time it is common sense that corsets are unhealthy and will do more harm than good to a female body. This is why the majority of people these days don’t wear corsets. And when we look back to the old frame from the 19th century, we think that fashion sense of that time is strange. This is the outcome of shifted frames.