Quick Facts
Biography
Richard Serrell, better known by his stage name Richie Rich, is a rapper from Oakland, California. He currently runs his own record label, Ten-Six Records.
Music career
Early years (1987-99)
His rapping style had an influence on Snoop Dogg. In Snoop's own words
Richie Rich first entered music in the late 1980s with the group 415. With D-Loc, DJ Daryl, and JED, Rich crafted a Bay Area album in 1989 called 41Fivin, which sold well around the Bay Area and spawned a Richie Rich solo album in 1990, titled Don't Do It.
As the group was ready to sign a major-label contract with Priority Records in 1990, however, Richie Rich was arrested for possession of cocaine. 415 released its next album and faded from the scene soon after, while Rich sat in jail; he was released a year later, and began appearing on tracks by 2Pac and the Luniz. Richie Rich soon found himself being in the middle of a bidding war between Def Jam Records and Relativity Records. He choose to go on Russell Simmons' label Def Jam. Before forming his own label Oakland Hills 41510 he released his second solo album in 1996, Half Thang, which peaked on the Billboard Top R&B/Hip-Hop Albums at number 57.
By 1995, Richie Rich had become the first Bay Area rapper to sign with New York's Def Jam Records, and his major-label album, Seasoned Veteran, was released in late 1996 Seasoned Veteran did rather well on the charts, and music videos were soon released for three songs on the album. Just as Rich's career was booming, a merger at Def Jam (with PolyGram) left him without much direction. Richie Rich was going to release a second album on Def Jam, although it kept getting pushed back. He soon had the decision to stay or go, he decided to go.
Ten-Six Record Years (1999-present)
Rich then started his own label with partner Lev Berlak, named Ten-Six Records. Four years after Seasoned Veteran, his fourth album The Game was released. The album has sold over 300,000 units independently.
Discography
Studio albums
- 1990: Don't Do It
- 1996: Half Thang
- 1996: Seasoned Veteran
- 2000: The Game
- 2002: Nixon Pryor Roundtree
Collaboration albums
- 1989: 41Fivin (with 415)
- 1991: Nu Niggaz on Tha Blokkk (with 415)
- 1999: Big League Records Greatest Hits (with 415 & D-Loc)
Compilation albums
- 2000: Greatest Hits
- 2004: Grabs, Snatches & Takes
Mixtapes and street albums
- 2010: Town Bidness
- 2011: Town Bidness Volume 2
Guest appearances
| Year | Album | Song |
|---|---|---|
| 1995 | Me Against the World | "Heavy in the Game" (2Pac featuring Richie Rich, Ebony Foster & Lady Levi) |
| Operation Stackola | "Pimps, Playas & Hustlas" (Luniz featuring Dru Down & Richie Rich) | |
| "I Got 5 on It" (Single) | "I Got 5 on It" (Bay Ballas Remix) (Luniz featuring Mike Marshall, Dru Down, E-40, Richie Rich, Shock G & Spice 1) | |
| 1996 | All Eyez on Me | "Ratha Be Ya Nigga" (2Pac featuring Richie Rich, Ebony & Puff Johnson) |
| "Aint Hard 2 Find" (2Pac featuring Richie Rich, B-Legit, E-40, D-Shot & C-Bo) | ||
| NFL Jams | "Stay with Me" (Richie Rich & Esera Tuaolo) | |
| 1997 | An Eye for an Eye | "More Game" (RBL Posse featuring Richie Rich) |
| How to Be a Player | "Hard to Get" (Rick James & Richie Rich) | |
| R U Still Down? (Remember Me) | "Lie To Kick It" (2Pac featuring Richie Rich) | |
| Pre-Meditated Drama | "Trouble" (Steady Mobb'n featuring Richie Rich) | |
| Sky Ballin' | "Sky Ballin'" (Side 2 Syde featuring Richie Rich) | |
| Southwest Riders | "Yay Deep" (B-Legit & E-40 featuring Richie Rich) | |
| 1999 | Bosses Will Be Bosses | "Haters" (The Delinquents featuring Richie Rich, Otis & Shug) |
| "Bitch Niggas" (The Delinquents featuring Richie Rich & B-Legit) | ||
| Chronic 2000 | "Gotta Love Gangsta's" (Tha Realest featuring Scarface & Richie Rich) | |
| That Was Then, This Is Now, Vol. 1 | "Heart Of A Savage" (Frost featuring Richie Rich, Mac Minister & B-Legit) | |
| 2000 | The Thugz, Vol. 1 | "Bitches" (MC Breed featuring Richie Rich & Too Short) |
| 2001 | It's Not What You Say... It's How You Say It | "Hold Off" (Mac Dre featuring Richie Rich) |
| 2002 | United Ghettos of America | "I'm So Cool" (Yukmouth featuring Dru Down, Lil' Ron & Richie Rich) |
| 2004 | United Ghettos of America, Vol. 2 | "The Slide Show" (Yukmouth featuring C-Bo, Nate da Nut, Richie Rich) |
| 2005 | Smash Rockwell | "Oaktown" (Casual featuring E Mac, Richie Rich, Too Short & G-Stack) |
| 2006 | The Book of Life - Chapter 1 | "Strike 3" (Remix) (Missippi featuring Richie Rich) |
| 2008 | Million Dollar Mouthpiece | "The Best Thang Goin'" (Yukmouth featuring Too Short, Devin the Dude, Richie Rich & Danica "The Morning Star") |
| "East Oakland" (Yukmouth featuring Dru Down, Richie Rich, The Team, The Delinquents & Bart) | ||
| 2011 | The Tonite Show - Thuggin' & Mobbin' | "All On You" (Yukmouth featuring Richie Rich & B-Legit) |
| 2012 | No Trespassing | "Hog Ridin'" (Too Short featuring Richie Rich) |
| The Block Brochure: Welcome to the Soil 1 | "Cutlass" (E-40 featuring B-Legit & Richie Rich) | |
| Memoirs of a Curb Server | "Cannabis Club" (Remix) (J. Stalin featuring Berner, Young Do, The Jacka, Stevie Joe, Onionz, Richie Rich & Yukmouth) | |
| Cookies 'n Cream | "Airheads" (Blanco & Yukmouth featuring Dru Down, B-Legit & Richie Rich) | |
| The Conspiracy | "So Good (Remix)" (Philthy Rich & Dem Hoodstarz featuring Richie Rich & Too Short) (Prod.by Jimi Productionz) |