Sharif "Reefa" Slater is a producer who has produced for multi-platinum, Grammy-nominated artist. He was raised in Brownsville, Brooklyn. He currently heads a production company for emerging artists and producers called "ATM" (Addicted To Money).
Sharif "Reefa" Slater has produced for Lil Wayne, Estelle, The Game, Rick Ross, Troy Ave, Maino,Fabolous, Ludacris, Juelz Santana, French Montana, Gucci Mane, Omarion, Beanie Sigel, Red Cafe, Super Junior and The Notorious B.I.G. One of his biggest singles to date has been "It's Okay (One Blood)" by The Game. In recent years, he has been a constant fixture on the two Billboard #1 albums released by Miami Rapper, Rick Ross - those two albums being "God Forgives, I Don't" and "Mastermind."
Early career and Big break
Hailing from Brownsville, Brooklyn, he was bitten by the music bug early. One of his uncles lived on the same block as Biggie Smalls, and he saw firsthand how producers like Diddy and The Trackmasters translated their studio prowess into lucrative careers. He began spinning at local reggae parties, and soon transformed his innate ear for dope music into producing top-notch rap instrumentals. The first placement he got was for rapper Shells – a song that eventually landed on the Coach Carter movie soundtrack. That beat would garner him a little money, but it only fueled his hunger to play in the big leagues.
Almost two years passed after he sold that track without anything really happening in his career. Things eventually got moving again through Puffy's Biggie Duets project. He produced the "Hustler's Story" song featuring Akon and Scarface, and Diddy immediately noticed he had a prize pupil on his hands. After that, the work started rolling in, and Reefa could finally start calling himself a bona fide producer. The real breakthrough in his career came via Dr. Dre's legendary West coast outfit. During a brief visit to LA, he happened to play the "One Blood" instrumental for Aftermath A&R, Angelo Sanders. Hours later, he got a call informing him he'd scored the first single to The Game's highly anticipated sophomore album.
Recent activity: late 2000s to present
Over the last five years, Reefa has clocked heavy studio time with the new titans on the hip hop scene - French Montana, Troy Ave, Chinx Drugz, Maino and the reigning hip hop heavyweight, Rick Ross. Recently, he produced three cuts of French Montana's 2013 Excuse My French album released via Puff Daddy's Bad Boy label. He also crafted critically lauded tracks for the last two Rick Ross albums, God Forgives I Don't (released in 2012) and Mastermind (released in early 2014). Both Rick Ross albums debuted at #1 on the Billboard 200 Charts. The track he produced for Rick Ross's 2012 album was a soulful, percussion-heavy banger called "Ice Cold" featuring R&B star Omarion. His contribution to Ross's most recent LP was a gritty, hard-hitting NYC-style track called "What A Shame" featuring French Montana.
In 2014, Reefa enjoyed great success on the Billboard top 200 Chart. He notched production credits on two albums that debuted in the Billboard Top 10 in the same week. The first was the aforementioned Mastermind album by Rick Ross, and the second was the comeback album Braveheart from R&B princess Ashanti. Both albums were released on March 4, 2014. Still to come in 2014, Reefa co-produced with Irv Gotti, Myles William and 12Keyz, a remake of the Notorious B.I.G. song "Mo Money Mo Problems" for "The Other Woman" soundtrack movie starring Cameron Diaz, Kate Upton and Nicki Minaj. The song features vocals by both Iggy Azalea and Keyshia Cole. In addition to that, he also secured the impressive job of scoring all the music for the upcoming season of T.I.'s VH1 reality show T.I. & Tiny: The Family Hustle."
Reefa Production Company: ATM (Addicted to Money)
Similar to prolific music production houses like Berry Gordy's Motown and Puff Daddy's hugely successful Hitmen, Reefa is looking to make a lasting impact with his company ATM. The production label was founded in 2005 by super-producer Sharif "Reefa" Slater and his business partner Karel "White" Jorge. ATM currently houses upcoming hitmakers 12Keyz, Paul Ruess, TeddyDaDon and DiosMoreno. To date, the legion of exceptional musicians has created beats for artists like Estelle and Keyshia Cole. ATM also has a secret weapon under their wings – an amazing young vocalist named Jaymond Watkins. This budding star has already appeared on The Ellen De Generes show (at the age of just 11 years), and the YouTube video of that performance has garnered more than 4 million views ". Her album, executive produced by ATM, will drop this May.
In the coming years, ATM is looking to become a household name in the music industry.
- Pnb Rock Ft Ty Dolla Sign - "Hanging Up My Jersey" (2017) - co-produced by 12Keyz
- Uncle Murda - "Rap Up 2016" -co-produced by Teddy Da Don
- Uncle Murda Ft Young M.A x Dios Moreno - "Thot" (2016)
- Alessia Cara - "I'm Yours" Original Version (2016) - co-produced by 12Keyz
- Manolo Rose - "Wallahi" (2016)
- Jay Watts - "Thats Not Me" (2016) - co-produced by 12Keyz x Myles William x Adrian Melendez
- Jay Watts - "IDGAF" (2016) - co-produced by 12Keyz x Paul Ruess
- Uncle Murda - "Rap Up" (2015)
- Jay Watts - "How You Feel" - co-produced by 12Keyz x Paul Ruess
- Lil Wayne Ft Cory Gunz x Capo - "Murda" Free Weezy Album- (2015) co-produced by Myles William x 12Keyz
- Uncle Murda x Young Greatness musician - "Real Is Back" - (2015) co-produced by Myles William x JayAreOnTheBeat
- Estelle musician - "She Will Love" - (2015)
- Estelle musician - "Not Sure" - (2015) co-produced by 12Keyz x Myles William
- Estelle musician - "Conqueror" - (2015) co-produced by Johnny Black
- Rayven Justice "Dont Trust Em" ft Chinx x Uncle Murda - (2015) co-produced by 12Keyz
- Rayven Justice "Nobody" - (2015) co-produced by Myles William
- Maino X Mack Wilds - "All About You" (2014) co-produced by 12Keyz
- Maino K.O.B King Of Brooklyn Album (2013) (02. "Plottin", 03. "K.O.B (Rules To This Shit), 04. "Bang", 05. "Great", Bonus. "Just Watch")
- The Other Woman - Movie Soundtrack (2014) "I'm Coming Out" featuring Keyshia Cole & Iggy Azalea - co-produced by Irv Gotti, Myles William and 12Keyz
- Rick Ross - Mastermind (2014) (09. "What A Shame" featuring French Montana - co produced by Stats)
- Ashanti - Braveheart (2014) (02. "Nowhere" co-produced by 12Keyz, 03. "Runaway" co-produced by 12Keyz)
- French Montana - Excuse My French (2013) (01. "Once In A While" co-produced by 12Keyz, 12. "We Go Wherever We Want" co-produced by 12Keyz, Vinylz and Allen Ritter, 19. "If I Die" co-produced by 12Keyz)
- Troy Ave - New York City - The Album (2013) 17. "I'm Dat N#gga" co-produced by Myles William and Stats
- Chinx - Arm & Dangerous" - (2013) Co-produced by Myles William
- Ky-mani Marley - Love Over All" - (2015)
- Ja Rule - Fresh Out Da Pen" - (2013) co-produced by Myles William, 12Keyz and Irv Gotti
- Ja Rule - Everything" - (2013) co-produced by Myles William and Irv Gotti
- Rick Ross - God Forgives, I Don't (2012) 12. "Ice Cold" featuring Omarion
- Styles P - Master of Ceremonies (2011) 11. "Don't Turn Away" Featuring Pharrell
- Red Cafe - (2009) ("Hottest in the Hood", "Bling Blaouw, "Diddy Bop")
- Willy Northpole - Tha Connect (2009) (03. "The Story", 13. "Dear Lord")
- Fabolous - From Nothin' to Something (2007) (01. "From Nothin' to Something Intro", 07. "Gangsta Don't Play" featuring Junior Reid, 12. "I'm The Man" featuring Red Cafe)
- Gucci Mane - Back To The Trap House (2007) 02. "16 Fever"
- Beanie Sigel - The Solution (2007) (05. "Gutted" Featuring Jay Z, 11. "The Bridge" Featuring Scarface x Raheem DeVaughn, 14. "Creep Low")
- The Game - Doctor's Advocate (2006) 03. "It's Okay (One Blood" featuring Junior Reid
- Juelz Santana - What the Game's Been Missing (2005) 18. "I Am Crack"
- The Notorious B.I.G. - Duets: The Final Chapter (2005) 14. "Hustler's Story" featuring Scarface & Akon
- Capone - Pain, Time and Glory (2005) 14. "F*#k Yo Set"
- Coach Carter - Movie Soundtrack (2005) "Why I Love You" performed by Shells
- Fabolous - Real Talk (2004) (10. "Do the Damn Thing" featuring Jeezy, 11. "Holla at Somebody Real" featuring Lil Mo)