Mike Enoch

First launched in 2012, The Right Stuff describes itself as "a political and cultural blog" covering topics such as nationalism, political correctness and race relations which was founded on a core principle of ethnic nationalism. It has been described as "a major hub for the dissemination of alt-right materials", and the blog also hosts and maintains a lexicon defining jargon used by its own publications as well as the wider alt-right movement. The website is funded primarily by selling subscriptions to exclusive content and by donations from its audience.

The Right Stuff was one of the first websites to make use of the term "cuckservative", long before the epithet attracted mainstream attention. The Anti-Defamation League notes that The Right Stuff, like other similar organizations including Identity Evropa and Vanguard America, has also coalesced into a network of regional groups to coordinate activities in the real world, such as posting fliers promoting "white heritage" in various cities and universities in the United States.

The Daily Shoah

First broadcast in August 2014 and published weekly (and now four times every week), The Daily Shoah's name is a parody of The Daily Show and uses the Hebrew language word referring to the Holocaust. According to Mike Enoch, he originally created it to be "an edgy libertarian podcast". He recalled that he first began to understand issues of Jewish influence on society around Episode 19 after reading The Culture of Critique by psychology professor Kevin B. MacDonald.

On the show Enoch, along with co-host Seventh Son and a rotating panel of co-hosts and guests (known as "the Death Panel") has addressed topics such as immigration, white nationalism, race relations, feminism, Zionism, anti-globalization and political correctness.

The podcast is widely credited with creating the triple parentheses meme, also known as (((echo))), an antisemitic symbol that has been used to highlight the names of individuals of a Jewish background or Jewish faith.

As of January 2017, The Daily Shoah reportedly had an audience of 100,000 listeners.

In January 2017, users of the imageboard website 8chan leaked the identities of several of its key contributors, including Peinovich, and revealed that his wife was of Jewish ancestry. Other information released included the names of his family members, his job as a software developer, home address on Manhattan's Upper East Side neighborhood, and his hometown of Montclair, New Jersey. After initially attempting to deny the reports, Peinovich later admitted that the allegations were true. Though Peinovich initially planned to leave the network, he quickly changed his mind and vowed to continue his activities.

In an audio statement released on their podcast, Daily Shoah co-host Seventh Son announced that Peinovich and his wife were separating. The revelation was met with mixed but mostly supportive reactions from fellow alt-right leaders, including David Duke, and Richard B. Spencer.

After U.S. Congressman Steve King tweeted praise for Netherlands political candidate Geert Wilders's strong stance against further immigration to Europe, Peinovich joined other alt-right voices in approval of King's position, stating "King doubles down. Great job. Take note cucks, this is how you *actually* fight the left."

He had expressed support for Donald Trump during the presidential election and the first months of his term, but has disavowed him after Donald Trump ordered airstrikes in Syria. On March 9, Enoch took part in an anti-war protest opposing the 2017 Shayrat missile strike, in which 59 Tomahawk Cruise missiles were launched by the United States against the Shayrat Airbase controlled by Bashar al-Assad and his forces. The protest, organized by Richard B. Spencer, was counter-protested by anti-fascist activists. On the next episode of The Daily Shoah, Enoch and Spencer railed against the perceived attitudes of mainstream conservatives, especially Baby Boomers, and spoke about the growing (and, in their opinions, undue) influence of Ivanka Trump and Senior Adviser Jared Kushner on President Donald Trump, as well as neoconservative and Zionist elements in the United States Government. He also commented that the alt-right was now "the only legitimate anti-war movement in the United States," and that the antifa counter-protesters supported Trump and the military strike by virtue of counter-protesting an anti-war demonstration.

On April 18, 2017, Enoch joined Richard B. Spencer in giving a talk at Auburn University where he expressed that he and the movement were breaking away from the new direction that the Trump administration was taking. While Auburn administration had initially cancelled the planned event, citing safety concerns, Enoch assisted Spencer in filing a lawsuit on First Amendment grounds. United States federal judge William Keith Watkins issued a ruling requiring Auburn to allow Spencer and Enoch to speak.