Michael Capiraso's name precedes him in the sports, entertainment, and consumer goods industries. Michael has proven how to drive sustainable growth through diverse, collaborative leadership and dynamic strategizing, as he has done for the NFL, Major League Baseball, Calvin Klein, WPP, Cole Haan, and New York Road Runners (NYRR).
Key components to Michael's strategic approach: Innovative marketing, embracing cutting edge technology, putting a focus on organic growth, acquisition, and of course, taking the mission seriously.
As CEO and President at NYRR, Michael has nearly doubled the organization's annual revenue to more than $100,000,000, he doubled the number of event participants to 700,000, he established partnerships with groups like New Balance, TCS, and Trust for Public Land, and more than that, has participated in 28 consecutive New York City Marathons, raising more than $100,000 for NYRR's Team for Kids with his own two feet. In short, Michael can delineate, he can hire the right people, but he leads from the front.
Michael's approach at NYRR saw him nurturing a culture of professionalism and efficiency, eliminating wasteful and inefficient expenses and diversifying the group's revenue streams. Today, the organization stands as the world's largest Marathon, and it holds the position of America's premier participatory sports organization, with the broadest membership, the highest revenue, and a very long list of industry accolades.
Before NYRR, Michael served as Chief Marketing Officer at Cole Haan, leading strategy, digital, marketing, creative, and brand development, developing a five-year multi-channel growth plan, doubling the brand's revenue, and drawing on Cole Haan's synergies with parent company Nike.
Michael has also worked as North American CEO for WPP's Prism, a strategic marketing agency boasting clients like Coca-Cola, AT&T, and the PGA. At the National Football League, Michael led the rebranding strategy that saw an investment of $330 million in sponsor revenue for Super Bowl XL, while working under Commissioners Tagliabue and Goodell.