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Marina Diamandis

Marina Diamandis

Welsh recording artist; singer-songwriter
Marina Diamandis
The basics

Quick Facts

Intro Welsh recording artist; singer-songwriter
A.K.A. Marina Lambrini Diamandis, Marina & the Diamonds, Marina L. Diamandis,...
Is Singer Songwriter Musician Composer
From Wales United Kingdom
Type Music
Gender female
Birth 10 October 1985, Brynmawr, United Kingdom
Age 34 years
Star sign LibraLibra
Genre:
Indie pop
New wave
Synth-pop
Dance-pop
Instruments:
Glockenspiel
Piano
Keyboard instrument
Voice
Audio
Spotify
The details

Biography

Marina Lambrini Diamandis (/ˌdəˈmændɪs/; Greek: Μαρίνα Λαμπρίνη Διαμαντή; born 10 October 1985), known mononymously as Marina (stylised in all caps) and previously by the stage name Marina and the Diamonds, is a Welsh singer, songwriter and producer.

Born in Brynmawr and raised in Abergavenny, she moved to London as a teenager to become a professional singer, despite having little formal musical experience. In 2009, Diamandis came to prominence upon placing second in the BBC's Sound of 2010. Her debut studio album, The Family Jewels (2010), incorporates indie pop and new wave musical styles. It entered the UK Albums Chart at number five and was certified gold by the British Phonographic Industry. The album's second single, "Hollywood", peaked at number 12 on the UK Singles Chart. Her follow-up record, Electra Heart (2012), is a concept album about a character of the same name which became her first number-one project in the UK. The album was certified gold in the US and UK, with its singles "Primadonna" and "How to Be a Heartbreaker" becoming international hits.

Diamandis's synthpop-inspired third studio album, Froot (2015), became her third top-ten album in the UK, and her first top-ten entry on the US Billboard 200, where it charted at number 8. Produced entirely by Diamandis and David Kosten, it was praised for its cohesive sound and introspective lyrical content. In 2018, she was featured on Clean Bandit’s single “Baby” which reached the top 15 in the UK. Diamandis fourth studio album, Love + Fear, was released on 26 April 2019. The album charted at number 5 on the UK album chart.

Early life

Marina Lambrini Diamandis was born on 10 October 1985 in Brynmawr, and grew up near Abergavenny in the village of Pandy. She has one older sister. Her Welsh mother and Greek father met at Newcastle University and separated when Marina was four years old. Following the separation, her father returned to Greece but would occasionally visit, while Diamandis remained in a bungalow in Wales with her mother; she described her childhood as "simple and idyllic" and "peaceful, very normal, poor".

"I created the name 'Marina and the Diamonds' 5 years ago and I never envisaged a character, pop project, band or solo artist. I saw a simple group made up of many people who had the same hearts. A space for people with similar ideals who could not fit in to life's pre-made mold. I was terribly awkward for a long time! I really craved to be part of one thing because I never felt too connected to anybody and now I feel I have that all around me."

– Diamandis describing the concept behind the stage name "Marina and the Diamonds", 2010.

In her childhood, Diamandis attended Haberdashers' Monmouth School for Girls, reflecting, "I sort of found my talent there... I was the one who always skived off choir, but I had an incredible music teacher who managed to convince me I could do anything." At the age of 16, she moved to Greece with her father "to connect with my heritage and learn to speak the language", and sang Greek folk songs with her grandmother. Having earned an International Baccalaureate at St. Catherine's British Embassy School in Athens, she returned to Wales two years later. She and her mother then moved to Ross-on-Wye, Herefordshire. Obsessed with becoming a singer, "almost as if it was a disease", she worked at a petrol station for two months in order to earn money to move to London.

Despite not having a musical background, Diamandis had a childhood love of writing. She first began writing music when she was 18 years old; she moved to London to attend dance school, but quit two months later. She studied music at the University of East London and transferred to a classic composition course in Middlesex University the following year, but after two months she dropped out.

Knowing that the Spice Girls were formed by an advertisement in The Stage, Diamandis applied for auditions listed in that newspaper. She travelled for several unsuccessful auditions, including opportunities with the musical for The Lion King and a boy band organised by Virgin Records, during which she managed to leave her CV with an A&R Representative, but was unable to audition at the time of the appointment as she felt sick. In 2005, she created the stage name "Marina and the Diamonds"; after she came to prominence, "the Diamonds" was established as a reference to her fans, instead of her backing band.

Inspired by the example of Daniel Johnston, Diamandis decided to compose her own music and stop going to auditions. she taught herself how to play the piano She self-composed and produced her earlier demos with GarageBand, and independently released her debut extended play Mermaid vs. Sailor through Myspace in 2007. She held discussions with fourteen music labels, rejecting all but one as she believed it was the only one which would not dictate her image. She came to the attention of Neon Gold Records' Derek Davies in 2008, which managed her for six months, and was hired as the supporting act for Australian recording artist Gotye. Davies reflected "She just had something that really resonated with me. Even with the quite limited production of her early bedroom demos, she had this powerful yet vulnerable vocal and writing style that didn't sound like anyone else at the time". In October, Diamandis finalised a recording contract with 679 Recordings (eventually renamed 679 Artists), a subdivision of Warner Music Group.

Musical career

2009–2011: Career beginnings and The Family Jewels

Diamandis performing at Northumbria University, October 2009

Diamandis' debut single "Obsessions" was released on 14 February 2009 through Neon Gold Records, while her first extended play The Crown Jewels EP followed on 1 June. That summer, she performed at BBC Radio 1's Big Weekend, the Glastonbury Festival, and the Reading and Leeds Festivals. She also performed at iTunes Live, releasing a second EP in July 2009 of performances from that festival. In December 2009, Diamandis was ranked in second place on the Sound of 2010 poll organised by BBC, behind Ellie Goulding; she was one of three nominees for the Critics' Choice Award at the 2010 BRIT Awards, which also went to Goulding. "Mowgli's Road" was released on 13 November 2009, with Diamandis describing it as "uncommercial", but it received attention after its video was shared by bloggers including Perez Hilton and Kanye West.

"Mowgli's Road" was followed by "Hollywood" on 1 February 2010, which reached number 12 on the UK Singles Chart, and was eventually certified silver by the British Phonographic Industry (BPI). Diamandis's debut studio album The Family Jewels was released on 15 February 2010; it debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies, and was eventually certified gold by the BPI. A 2012 press release from Atlantic Records noted that the album had sold 300,000 copies.

Atlantic Records signed Diamandis to Chop Shop Records in the United States in March 2010. Through the label, she released her third extended play The American Jewels EP, and The Family Jewels in the United States. The latter project debuted at number 138 on the US Billboard 200 with first-week sales of 4,000 copies, and on Billboard's Top Heatseekers and Top Rock Albums charts, it peaked at numbers 2 and 49 respectively.

Later in 2010, Diamandis released three more singles from the album: "I Am Not a Robot", "Oh No!" and "Shampain", peaking at 26, 38 and 141 in the UK charts respectively. In October 2010, she won Best UK & Ireland Act at the MTV Europe Music Awards. To further promote The Family Jewels, Diamandis embarked on The Family Jewels Tour, which visited Europe, North America and Australia throughout 2010 and 2011. In January 2011, in an Australian radio interview, she expressed disappointment at her career, particularly in her failure to attract an American audience. She put this down to inaction by her label and American listeners' contemporary taste for "pumping beats" by artists such as Lady Gaga.

2012–2013: Electra Heart and chart success

Diamandis performing in January 2012

In summer 2011, Diamandis and Swedish recording artist Robyn performed as the opening acts for American recording artist Katy Perry's California Dreams Tour. On 30 September, Diamandis released the track "Radioactive" through the iTunes Store; it peaked at number 25 on the UK Singles Chart. Her second studio album was preceded by its lead single "Primadonna" in April 2012; the song is notable for being Diamandis's highest-charting track on the UK Singles Chart, where it reached number 11. It is certified Silver by the BPI, gold in Austria and the United States, and platinum by the respective authorities in Australia, Denmark and New Zealand.

The final product Electra Heart is a concept album lyrically united by the ideas of "female identity" and "a recent breakup". Diamandis created the titular character "Electra Heart" as a protagonist for the project; she portrays the personas "Teen Idle", "Primadonna", "Homewrecker", and "Housewife", which represent several female archetypes of stereotypical American culture. The project was released on 27 April 2012, and debuted at number one on the UK Albums Chart with first-week sales of 21,358 copies. It became Diamandis's first chart-topping album in the United Kingdom, although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country. The album was certified gold by the British Phonographic Industry and the Irish Recorded Music Association. Electra Heart debuted at 31 on the US Billboard 200 with 12,000 copies sold its first week, and as of May 2015 has sold 150,000 copies in that country.

"Power & Control" and "How to Be a Heartbreaker" were subsequent single releases, with the latter missing the cut-off for initial inclusion on the record; however, it was featured in the revised track listing for the American version. The two songs were minor chart entries in the UK, and the latter was certified gold in the United States for sales over 500,000 copies. Throughout 2012, Diamandis travelled for The Lonely Hearts Club Tour, her second headlining concert tour, and Mylo Xyloto Tour headlined by Coldplay, for which she served as an opening act. On 8 August 2013, she released a music video for the previously unreleased title track "Electra Heart"; it depicted the death of the character, and symbolically ended the promotional campaign for Electra Heart.

2014–2016: Froot and musical hiatus

After spending one month in New York City, Diamandis announced in February 2013 that she had begun writing material for an upcoming third studio album. The single "Froot" was released on 10 October 2014, her 29th birthday, and announced as the title track.

The album was announced to be released on 3 April 2015 with a new track from the album being announced each month. However, due to an Internet leak, the release was brought forward. Entirely produced by Diamandis and David Kosten, the album was praised for its cohesive sound. Froot debuted at number 8 on the Billboard 200 chart, and is her highest charting album in the United States. Froot peaked at 10 in the UK.

In early 2015, it was announced that Diamandis would perform at Lollapalooza Brazil, Coachella Valley Music and Arts Festival and the Boston Calling Music Festival in March, April and May 2015 respectively. From October 2015 to the following October she embarked on the Neon Nature Tour across Europe and the Americas; each performance was split into three acts, one for each of her albums, with most songs coming from Froot. Her 4 November performance at the House of Blues in Boston was broadcast live by Yahoo. During a question-and-answer video, Diamandis said that subsequent tours would be different, as her usual tours had been "a hard lifestyle". In April 2016, she said she would take a break from music after her tour. She returned to performing two months later, clarifying that she would rather work on a consistent basis than a cycle of touring and resting.

2017–2019: Love + Fear and stage name change

In June 2016, Diamandis told Fuse that she had begun writing new material for upcoming songs. In December 2016, electronic group Clean Bandit confirmed that "Disconnect", a song they had performed with Diamandis at the 2015 Coachella Valley Music and Arts Festival, would be released on their new album; it was released as a single in June 2017 and she performed it with them at Glastonbury.

To mark a new stage in her career, Diamandis announced via Twitter in 2018 that she would be dropping her "and the Diamonds" moniker to release music as simply "Marina", explaining that "It took me well over a year to figure out that a lot of my identity was tied up in who I was as an artist and there wasn’t much left of who I was."

In November 2018, a second collaboration with Clean Bandit and Puerto Rican singer Luis Fonsi, "Baby", was released, peaking at number 15 in the UK. On 11 December 2018, Diamandis performed at the Royal Variety Performance alongside Clean Bandit with their song "Baby". On 31 January 2019, Diamandis teased the new album by posting a picture on her instagram with the caption "8 Days". The day after, she revealed in an interview that the new album would come out sometime in early 2019. On 6 February 2019, it was revealed that the title of the lead single of the album would be "Handmade Heaven", which was subsequently released two days later. Her bipartite fourth studio album Love + Fear was then released in two halves on 4 April and 26 April 2019.

On 29 April 2019, Diamandis embarked on her Love + Fear Tour with six UK gigs, including sold-out dates in London and Manchester. In July 2019, she was scheduled to play a number of music festivals across Europe and the UK, before taking the tour to North America with 19 dates across the US and Canada during September and October, followed by a second run of UK dates and a short European tour.

She was featured on Gryffin's song (also featuring Model Child) If I Left the World, released on October 23, 2019, along with a solo version of her only.

2020: Fifth studio album

On 16 January 2020, Diamandis posted two photos on Instagram with the caption "Writing songs in Paris". On 24 January 2020, she posted a photo on Instagram with the caption "Album 5". On 7 February 2020, Diamandis released "About Love", which is a part of the soundtrack for the movie To All the Boys: P.S. I Still Love You. On 14 February 2020, she announced her upcoming April tour, The Inbetweenie Tour. On 8 March 2020, she posted a snippet of a new song on her Instagram Story.

Artistry

Musical style and influences

"[Daniel Johnston] really opened me up to a whole new world of music and a whole new perception of what an artist is. For me, he really encouraged me because if you think of someone who has been spoon-fed pop, up until 21 years old, and you hear someone like Daniel Johnston you're like 'God, this is terrible, but I love it.' It sounds like a child has made it, like, the production is so all over the place. He's obviously got something very captivating here yet he doesn't fit the normal mold and people still love him. I thought 'if he can do it then I can,' that's when I started to produce things myself and play live, even though I wasn't even great on the piano. It's all about emotion and if you have heart, and people connect to that, they see right through us."

– Diamandis describing the inspiration she received from Daniel Johnston's musical style.

Diamandis is known for her mezzo-soprano vocal abilities. As a child, she would take inspiration from the differing musical tastes of her parents – Dolly Parton, Enya and George Michael from her mother, and Haris Alexiou from her father – while also admiring pop acts of the era including the Spice Girls, Britney Spears and S Club 7. Diamandis has said that "Madonna was the reason I wanted to be a pop star from the age of 15"; however she also stated that she did not listen to music "properly" until the age of 19, when she took influence from acts including PJ Harvey, Fiona Apple and The Distillers. She began smoking two years later in an attempt to sound like The Distillers' frontwoman Brody Dalle, "but it never worked, and now I'm just stuck with a bad habit." She has cited Dalle and Spears as her musical influences, and has expressed a particular interest in Daniel Johnston and the lo-fi production he uses. She has jokingly stated that "I probably have a bit of a different sound because I don't really know what I'm doing!", referencing her lack of formal musical training. Diamandis has synesthesia, and as a result associates particular colours with musical notes and days of the week.

A self-described "DIY musician" and "indie artist with pop goals", Diamandis considers her music to be "alternate pop". Paul Lester wrote in 2008 that Diamandis's musical direction was "hard to fathom", given the frequency with which she alternated "simple keyboards-based ballads" and "quirky new wave-inflected numbers". Whereas The Family Jewels incorporated prominent elements of new wave music, Electra Heart was heavily inspired by electropop musical styles. Diamandis opined that the United States was more welcoming of said musical transition than the United Kingdom, and suggested that the American audience embraced the humour behind the latter "tongue-in-cheek record". Froot is a pop record, with elements of europop and pop rock.

At the start of her career, Diamandis was compared to other British female singer-songwriters, with Paul Lester from The Guardian writing that she had a "zeitgeist-y female essence", although she took exception at such comparisons and said that all she shared with Kate Nash was "a vagina and a keyboard". During the Electra Heart era, she called comparisons to Lady Gaga, Katy Perry and Lana Del Rey "really annoying", preferring to be classed as herself. Her vocals have been compared to those of Karen O, Regina Spektor, Kate Bush, Florence Welch, Britney Spears, and Siouxsie Sioux, with an androgynous timbre akin to those of Annie Lennox and Heather Small. When reviewing The Family Jewels, Joe Copplestone from PopMatters noted that Diamandis's vocal delivery occasionally overpowers the "inventive" melodies showcased in her songs.

Diamandis's lyrical content typically analyses components of human behaviour; she has noted that she would have become a psychologist had she been unsuccessful in the music industry. The song "Savages", from Froot, reflects on humanity's proneness to violent acts. She is a feminist and wrote her song "Sex Yeah" as a "feminist statement." Rory Cashin of Slate lauded Diamandis's lyrics as "esoteric," likening her to an "emotionally intelligent outsider who knew how to perfectly articulate those weird thoughts and reactions we all have but would never admit to." Laurence Day of The Line of Best Fit considered Froot to be "an anthology of astute nihilistic, existentialist discussions".

Public image

Diamandis has identified Sophia Loren, Leigh Lezark, Shirley Manson and Gwen Stefani as her fashion icons, and Asli Polat and Mary Benson as among her favourite designers. As part of Selfridges' "Sound of Music", Diamandis and Paloma Faith designed their own window display for the London Oxford Street branch in May 2010, and additionally appeared as "live mannequins" for the display. In November, Diamandis was featured on the website for the British edition of Vogue, where she contributed to the "Today I'm Wearing" column that month. In February 2011, she became a brand ambassador for Max Factor. In 2013, she launched a fashion brand named 11 Diamonds and designed a line of T-shirts for it, but has had little involvement with it since.

According to Emily Jupp of The Independent, despite various changes in musical direction, an "unconventional fashion sense" has been a constant in Diamandis's career. In the video to "How to be a Heartbreaker", she "subverts the norm" by wearing more clothes than male models in the background; she reflected that "I don’t think it suits me to wear very little clothing, it just wouldn’t feel right. I’d rather people listen to what I have to say instead of staring at my bum." In 2011, when promoting The Family Jewels, Diamandis described her fashion styles as "vintage, cheerleader, and cartoon." Four years later, she described her costumes then as "very badly put together vintage, kind of glittery ensemble", and her outfits for Froot as a "mix of '70s with digital fiberware ... something surreal and '70s".

She has been described as a "pop enigma", an artist who "never felt like she belonged to the masses" and one with a cult following. It was written in Billboard in June 2016 that she is among "pop artists with major fanbases in the U.S. and a consistent stream of excellent music who are nonetheless kept a tier below these other musicians in terms of national presence, because they never had that one hit that everyone simply has to know them from". She told Vice News in February 2016 that "I'm not really a [pop] starry person. Stars are people who equal celebrity culture. I don't really feel part of that at all".

Diamandis estimates that gay people comprise 60% of her concert audience; she attributes her status as a gay icon to her campness and sense of humour, in addition to lyrics on being a societal outsider. In 2012, she won the Best Music Award at gay magazine Attitude's award show. She headlined an NYC Pride event in June 2016 in the aftermath of the Orlando nightclub shooting, wearing a rainbow-striped cape. Diamandis plays down her popularity in the gay community in order to avoid sounding like a "cliché pop star" and hopes for a time when acceptance will mean that people do not label themselves by their sexuality.

Discography

  • The Family Jewels (2010)
  • Electra Heart (2012)
  • Froot (2015)
  • Love + Fear (2019)

Tours

Headlining

  • The Family Jewels Tour (2010–11)
  • The Lonely Hearts Club Tour (2012–13)
  • Neon Nature Tour (2015–16)
  • Love + Fear Tour (2019)
  • The Inbetweenie Tour (2020)

Supporting

  • Katy Perry – California Dreams Tour (2011)
  • Coldplay – Mylo Xyloto Tour (2011–12)

Awards and nominations

Year Organisation Work Award Result Ref.
2010 BBC Sound of 2010 Herself Sound of 2010 Second place
Sweden GAFFA Awards Best Foreign New Act Won
Brit Awards Critics' Choice Nominated
BT Digital Music Awards Breakthrough Artist of the Year Nominated
MTV Europe Music Awards Best UK & Ireland Act Won
Best European Act Nominated
UK Festival Awards Best Breakthrough Act Nominated
Virgin Media Music Awards Best Newcomer Won
NME Awards Hottest Female Nominated
Popjustice £20 Music Prize "I Am Not a Robot" Best British Pop Single Nominated
2011 Glamour Awards Herself Best UK Solo Artist Nominated
2012 Attitude Magazine Awards Best Music Award Won
Popjustice £20 Music Prize "Power & Control" Best British Pop Single Nominated
2015 "I'm a Ruin" Nominated
2016 Gay Music Chart Awards "True Colors" Best Cover Nominated
2019 Popjustice £20 Music Prize "Baby" (with Clean Bandit & Luis Fonsi) Best British Pop Single Nominated
The contents of this page are sourced from Wikipedia article on 18 Mar 2020. The contents are available under the CC BY-SA 4.0 license.
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Reference sources
References
https://www.dazeddigital.com/music/article/43131/1/marina-and-the-diamonds-name-change-new-music-interview
https://www.youtube.com/watch?v=jvgE93y8frY&t=1824
http://www.thelineofbestfit.com/reviews/albums/marina-the-diamonds-froot
https://web.archive.org/web/20140427204426/http://www.glamourmagazine.co.uk/marina-diamandis
http://www.glamourmagazine.co.uk/marina-diamandis
http://www.tovima.gr/socialevents/article/?aid=326579
http://www.liverpoolecho.co.uk/news/liverpool-news/marina-diamonds-liverpool-perfect-place-3335509
http://www.walesonline.co.uk/lifestyle/showbiz/knew-id-famous---marina-1933260
https://www.telegraph.co.uk/culture/music/8260821/Im-Marina-Youre-the-Diamonds.html
https://www.facebook.com/notes/marina-and-the-diamonds/new-blog-now-real-life-has-no-appeal/400479047099/
http://www.parikiaki.com/2012/01/british-pundits-predict-big-future-for-greek-singer-next-year/
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