Lars Kristinus Larsen, (born 6 August 1948), is a Danish businessman, owner and founder of the Jysk retail chain.
Larsen is also known under the name Dyne-Larsen (Duvet-Larsen) and is the founder of the Jysk retail chain. Until, 2001 the chain was named "Jysk Sengetøjslager" (meaning: jutlandic linen storage).
In 2009 when JYSK had its 30 year anniversary, Larsen self-published the book 30 år med JYSK (30 years with JYSK). He mailed a free copy to every household in Denmark, making it the #1 book in the kingdom.
The American business magazine Forbes named him the 435th richest man in the world (August 2015).
In June 2010 he was knighted in the Order of the Dannebrog.
He has two children and lives in Silkeborg since 1984.