Quick Facts
Biography
Jeremy Gutsche (born April 7, 1978) is a Canadian entrepreneur and author. He is the founder and CEO of Trend Hunter, a website dedicated to identifying trends.
Early life and education
Jeremy Gutsche was born on 7 April 1978 in Calgary, Alberta, where he was raised.
He attended Bishop Carroll High School in Calgary, Alberta, graduating in 1996. In the following four years, he attended The University of Calgary and graduated in 2000, with a Bachelor of Commerce degree in finance. In 2005, he earned an MBA degree from Queen's University in Kingston, Ontario. The following year he studied innovation within the executive program at the Stanford Graduate School of Business, Stanford, California.
Career
After finishing his bachelor's education, Gutsche worked as a management consultant with the Monitor Group, from 2000 to 2004. In March 2004, he joined Capital One as the Director, working with various teams over the course of next 4 years.
In 2006, Gutsche launched Trend Hunter, an online trend community and trend research firm. The research is crowdsourced by a global network of 156,000 contributors who identify and submit emerging ideas as articles. Staff editors curate the most compelling articles for editing before publishing the articles on the front page. The company then uses big data and statistics from its audience to score each idea on metrics such as popularity, activity, freshness and demographics.
Although many of Trend Hunter's articles are provided free on the website, premium research requires a subscription. Certain brands like Samsung, Kellogg's, Nestle and Crayola pay for a Trend Hunter Dedicated Advisors to help them use big data to accelerate research.
By August 2012, the company passed one billion total page views. In the third quarter of 2014 TrendHunter.com surpassed two billion page views.
Keynote speaking
Jeremy Gutsche is an innovation keynote speaker with roughly 400 client dates since 2007.
His speaking categories relate to: creating a culture of innovation, thriving through chaos, implementing change and idea generation. His early work was based on his book, Exploiting Chaos. The most popular video of this speech received over 1,000,000 views on YouTube. His latest keynote speech, ‘Better and Faster,’ is based on his second book. As a video, the speech received over 4,000,000 views on YouTube.
Books
Jeremy Gutsche has published three books on business and innovation.
- Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change (September 2009): The book was named one of Inc Magazine's Best Books for Business Owners and ranked #1 Most Popular at 800 CEO Read from September to December 2009. In paperback, it is published in seven languages, including Cantonese, Spanish, German, Portuguese, Korean, and English.
- Better And Faster Paperback (2015): The book was a New York Times Best Seller and a CEO Read Select pick
- Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking Paperback (March 2020): The book will be released in March 2020.