|Intro||American singer-songwriter, make-up artist, fashion designer, internet personality and model|
|A.K.A.||Jeffrey Lynn Steininger Jr|
|Is||Singer Makeup artist Songwriter Model Video blogger Internet personality YouTuber Fashion designer Business executive Businessperson|
|From||United States of America|
|Type||Business Fashion Internet Music|
|Birth||15 November 1985, Santa Ana, USA|
Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American makeup artist, entrepreneur, singer-songwriter, DJ, beauty YouTuber, model, and Internet celebrity. He is the founder and owner of Jeffree Star Cosmetics.
He frequently used MySpace to promote his music career. In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga". However, Star abruptly left the music industry in 2013 due to legal issues Akon was facing between 2007 and 2010.
In November 2014, he founded the company Jeffree Star Cosmetics, which he promoted on his YouTube channel. In 2018, Star earned $18 million from his YouTube endeavors alone, according to Forbes. That was enough to make him the fifth-highest-paid YouTube star as of December 2018.
Star was born in Los Angeles County, California, and raised in Orange County, California. His father, Jeffrey L. Steininger, committed suicide when Star was six years old and he was subsequently raised solely by his mother, Marra Shubyann Lindstrom Steininger. As a child, Star alleges he began regularly experimenting with his mother's makeup and convinced her to let him wear it to school when he was in junior high. He moved to Los Angeles following his graduation from high school, supporting himself with various makeup, modeling and music jobs. He later recalled spending his time on weekends using a fake ID to attend Hollywood clubs where celebrities would hire him for makeup work at their homes.
Star used popular social networking website MySpace to further both his music as well as fashion design career. He also used MySpace for blogging about his life, while making social commentary on "self-image and confidence," fame, beauty, and life. Star had built up a fan base on several websites but convinced many to join him on MySpace, giving his profile a large number of followers from the beginning. His MySpace photoshoots would frequently get over 50,000 comments when posted. Star also gained fame as one of the most popular independent artists, with the daily rankings placing him in the top tier on MySpace.
Star's music career as an electronica and pop vocalist began when he befriended Peaches' drummer Samantha Maloney, who encouraged him to make music. During the summer of 2007, Star was advertised as a part of the True Colors Tour 2007, which traveled through 15 cities in the United States and Canada. The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride month.
Star released his first and only studio album Beauty Killer in 2009, which peaked at number 7 on the US Billboard Top Electronic Albums chart. The album included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga"—with plans to release a second album. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances. He later described signing to Akon's record label as "the biggest mistake I've ever made."
He appeared in the second version of Kesha's music video for her single "Take It Off" in 2010. Star has worked with several other musical performers, including Blood on the Dance Floor, Deuce, Millionaires, and Larry Tee.
Jeffree Star Cosmetics
In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, using his life savings. In part of a five series docuseries, Jeffree Star felt that his music career ended, and he was bankrupt—with a future that was uncertain. He took everything he had to his makeup brand, not knowing that it would be a multi-million dollar company. He started making videos promoting the brand on YouTube, where he later became a popular YouTuber and acquired 15 Million subscribers and over 1.7 billion views, as of June 2019. Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space." His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags. The first East Coast location to carry the cosmetics line was a Morphe Cosmetics store at the Westfield Garden State Plaza in Paramus, New Jersey on August 11, 2018. Jeffree Star has since launched several collections, including the new spring collection "Blue Blood", which launched on March 29, 2019. The "Blue Blood" eyeshadow palette sold out within seconds of its launch, but was later restocked.
On April 1, 2019, Star announced: "At around 1 AM [on March 16], one of my stock and shipping facility warehouses was broken into and more than $2.5 million of product was stolen from me." Numerous Northern Light highlighter palettes, 5000 Platinum Ice highlighter palettes, lip liners, and an entire shade of unreleased Magic Star concealer were stolen. It is believed that "professionals" had been "tipped off" by someone who had worked temporarily at the warehouse where the cosmetics were stored. The concealer was placed in a separate area of the facility.
Feuds in the media
Kat Von D
Star's quarrel with tattoo artist Kat Von D, and owner of Kat Von D Beauty, ended their relationship, with Von D claiming "drug use, racism, and bullying". Star had accused Kat Von D of separating herself from him after he launched his own cosmetics line.
Kylie Jenner released a product in a packaging design that Star called "derivative packaging" of one he had used since 2014. He had also negatively reviewed her $360 makeup brush set. Afterward, Jenner removed Star from her public-relations list.
Kim Kardashian, the half-sister of Kylie Jenner, released contour powders in her palette. When Star saw the swatches of the colors, he remarked that something did not look right and that Kardashian needed to learn how to swatch properly. Later, Kardashian tried to defend Star over an allegedly racist remark he had made. She told followers "to get over it". Responding to backlash, she made a statement, "I really didn't have the right to say 'get over it' to a situation that involves racism".
Manny Gutierrez, Gabriel Zamora, and Laura Lee
Manny Gutierrez, Laura Lee, and Gabriel Zamora have all ended acquaintanceships with Star, publicly surfacing after Star called Lee "pure evil". Zamora made a tweet accusing Star of racism, but old offensive tweets and Snapchats from all three surfaced. All three individuals have since posted apologies: Gutierrez and Lee as general apology videos and Zamora as a video attacking Gutierrez and Lee as being "fake friends".
Star was accused of racism due to derogatory remarks about minorities. He later apologized for the remarks. A satirical skit between Star and a drag queen was posted on MySpace, in which Star states he wants to throw battery acid on a black woman to lighten her skin so it will match her foundation. Star has used racial slurs on multiple occasions.
Star announced in January 2020 that he and his partner of approximately five years, Nathan Schwandt, had broken up "a few weeks" earlier.
- Beauty Killer (2009)