Hou Juncheng (Chinese: 侯军呈; born 1963/1964) is a Chinese billionaire businessman. He is the founder and chairman of Proya Cosmetics.
Hou earned a degree from Tsinghua University.
In 2006, Hou founded Proya Cosmetics in Zhejiang Province. Proya is headquartered in Hangzhou and employs 2,720 people.
In January 2020, with shares in Proya closing at a record high, Hou had an estimate net worth of US$1.2 billion.