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Helmut Lang

Helmut Lang Austrian artist and fashion designer

Austrian artist and fashion designer
The basics
Quick Facts
Intro Austrian artist and fashion designer
Is Fashion designer Artist Drawer
From Austria Germany
Type Arts Fashion
Gender male
Birth 10 March 1956, Vienna, Austria
Age: 64 years
Star sign PiscesPisces
Residence New York City, USA
The details
Biography

Helmut Lang (born 10 March 1956) is an Austrian artist and former fashion designer who lives and works in New York and on Long Island.

Career

In 1984, Lang closed the shop and two years later showed his first Helmut Lang runway collection in Paris at Centre Georges Pompidou. He showed the first Helmut Lang Men's collection in 1987. In 1997 he moved his label from Vienna to New York.

Lang used unconventional materials such as rubber, feathers and metallic fabrics and redefined the silhouette of the 1990s and early 2000s. He broke away from the runway show-as-spectacle in the height of the 1980s opulence and was the first to stream his collection online.

Lang's brand was known for its utilitarian, minimalist aesthetic, as well as for its prestige range of denim, for which he charged for a premium in the 1990s.

In 1999, Lang sold a 51% stake in his company to the Prada Group, with Prada running distribution and manufacturing and Lang controlling design and advertising. Afterwards, Prada developed a line of Helmut Lang accessories such as shoes, belts and bags, and opened Helmut Lang stores in Hong Kong and Singapore. Sales under the Prada Group fell from $100 million in 1999 to $37 million in 2003. The brand's decision to cancel the licensing for an external company to manufacture and market its profitable range of Helmut Lang Jeans was cited as one of the reasons for its loss in revenue. In 2005 he left his label and retired from fashion. He has since been based in Long Island. In 2006, Prada sold the Helmut Lang brand to Link Theory Holdings.

Lang had collaborated with artists Jenny Holzer and Louise Bourgeois. His recent works explore abstract sculptural forms and physical arrangements and space beyond the limitations of the human body. Lang had his first solo art exhibition ALLES GLEICH SCHWER at the Kestnergesellschaft in Hannover in 2008. Lang has published excerpts from his ongoing art projects Long Island Diaries [13] and The Selective Memory Series [14] in a number of publications, such as BUTT Magazine [15], Fannzine 137 [16], Visionaire and most recently The Travel Almanac [17].

Work

This timeline outlines Helmut Lang's work in fashion and art up until 2011.

Solo Exhibitions

2012 Sculptures, Mark Fletcher, New York, NY
2011 Make It Hard, The Fireplace Project, East Hampton
2008 Alles Gleich Schwer, kestnergesellschaft, Hanover
2008 Archive, 032c Museum Store, Berlin
2007 Next Ever After, The Journal Gallery, Brooklyn
2007 Selective Memory Series, Purple Institute, Paris
1986 Viennese Modernism. Centre National d'Art et de Culture Georges Pompidou, Paris

Group Exhibitions

2011 Commercial Break. Venice Biennale, Venice [18]
2011 Austria Davaj!. MUAR, Moscow [19]
2010 Not in Fashion. MMK Museum fur Moderne Kunst, Frankfurt [20]
2009 Industrial Light Magic. Goethe Institute, New York City [21]
1998 Louise Bourgeois. Jenny Holzer. Helmut Lang, Kunsthalle Wien, Vienna [22]
1997 art/fashion, Guggenheim SOHO, New York City [23]
1997 I Smell You on My Clothes. Florence Biennale, Florence

Helmut Lang fashion 1977-2005

This timeline outlines the developments in Lang's fashion as well significant attributes of key collections.

1977 Opens made-to-measure studio in Vienna.
1980-84 Development of signature collections and made-to-measure service in Vienna.
1986 First presentation in Paris. Shown off the Paris fashion calendar as part of the exhibition "Vienne 1880-1939: L'Apocalypse Joyeuse" at The Centre National d'Art et de Culture Georges Pompidou.
1987 Introduction of the first Helmut Lang Men's collection. Women and Men's collections are shown together on the Paris fashion calendar. Men's silhouette marked the return of the narrow and tailored suit shown with the white shirt, back tie and made to measure shoes.
1988 Rejects the structure of the traditional fashion show. Introduces the concept of “Séance de Travail.”
1990 Introduces layering of transparent fabrics in new materials and textures. New approach towards the treatment of these. Introduction of Helmut Lang footwear
1991 Introduces wet looks, thermal fabrics, paper dresses and Native American influences.
1992 Introduces extremely shiny fabrics and textures. Thermal leathers, technical fabrics, padded clothing and body-conscious shapes.
1993 A/W '93-'94. Street style / haute couture presented in wool knits, pure cashmere and velvet. Trademark slit and slashed sleeves first introduced. S/S '94. Introduces cuffed pants, holographic fabrics, holographic sterling silver jeans, lacquered silks, phantom prints, apron dresses, colored tuxedo stripes, stretch daytime smoking coats, raw denim and customized silk dresses. Introduces hand-sprayed shoes and customized dancing shoes. First separate Men's presentation. Men's S/S '94 shown as part of the Paris fashion calendar. Begins collaboration with Juergen Teller on backstage documentation and advertising. Lang accepted a professorship at 'Modeklasse', the famous department of fashion design at the University of Applied Arts Vienna.
1994 A/W '94-'95. Latex-bounded lace, lacquered silks, smoking coats and suits, nylon veil dresses, airbrushed silks and slash geometric patterns on candy-colored fabrics. Introduced reflective fabrics and nude as staple color. First show presented at 17 Rue Commines. S/S '95. "Hawaiian techno,” high-tech and air-tech. New nylon fabrics introduced.
1995 A/W '95-'96. “Couture customized”, camel and tweeds, bra holsters, chiffon and faille. Introduces two-color bloc paneling. Introduction of Helmut Lang underwear. S/S '96. New take on lace for men and women, delicate materials, electro vibe, visible bras, apron belts and contrast layering.
1996 A/W '96-'97. Techno jungle, covered sequins, floral patterns, cargo styles, Japanese Obi style tops and evening dresses. Introduces signature uniform outerwear. Presented with gold blanked covered audience. Introduction of Helmut Lang Jeans, featuring khakis, chinos, denims, work wear, casual wear, functionals and protective wear. S/S '97. Introduction of sashes, festive and ceremonial wear, dislodged lingerie, tuxedo accessories and colored denim.
1997 A/W '97-'98. Shift toward luxury with the use of classic and pure materials. Reintroduction of fine cashmeres, blended wools and silks. Introduction of funnel neck coats and pleated skirts. Silk tulle, cummerbunds and silk down coated duvet wraps. Definition of new Helmut Lang style with made-to-measure finishing. Second separate Men's presentation. Men's S/S 98 collection shown as part of the New York fashion calendar. S/S '98. Introduction of A-line skirt and dresses. Usage of crinoline and pleats. Reintroduction of the classic white T-shirt. For men, introduction of the urban utilitarian. Vintage, painted and sanded denim. Introduction of fold-out clothes. Introduction of “accessoire vêtements.”. Starts collaboration with Jenny Holzer on all Helmut Lang stores. [24]
1998 Relocates company from Vienna to New York. First fashion house to make a transcontinental move. Presentation of the A/W '98-'99 collection over the Internet. First-ever Internet-based fashion show. Launch of helmutlang.com.’’ Moves the presentation venue from Paris to New York, beginning with the A/W '98-'99 collection. Introduction of Helmut Lang Eyewear. Helmut Lang advertises on New York taxi rooftops. ‘’First fashion house to use this advertising channel’’. Features photography by Robert Mapplethorpe and Bruce Weber. A/W '98-'99. Luxury sportswear translated to luxury eveningwear. Couture-sportwear, volume and silk-furs. Introduction of the signature parka and burnt denim. For the S/S '99 collection, Helmut Lang moves the presentation ahead of the European schedule (from November to September), having the impact of shifting the entire fashion calendar.’’ S/S '99. Utilitarian motorbike pants and arm bags. Flower and phantom prints, washed silver platinum leathers, silk feather coats and peasant looks. Introduction of extensions as major detail.
1999 A/W '99-'00. Introduction of interior strap extensions. Introduction of shearing and colored leathers. Pure sterling silver fabrics and anti-stress materials. Introduction of the neck-rest. S/S '00. Electric colors, training gear attributes translated into haute couture cuts and fabric, silk organza, feather detailing and transparent layering. Introduction of an extended luxury bag and shoe collection. Introduction of the signature industrial rubber band as functional part of accessories and shoes.
2000 A/W '00-'01. Monochromatic uniforms.[25] S/S '01. Entomologic and marine biological structures. Austrian “Dirndl” influences, sharp strap compositions and lace-up. [26] Launch of Helmut Lang fragrance, Men and Women. Collaboration with Jenny Holzer on fragrance advertising.
2001 A/W '01-'02. Opaque and sheer contrasts, luxury materials, organza and leather trim details. S/S '02. Block panels, patent leather, leopard print silk, fold prints, architectural construction, organza layering and Viennese crochet. Introduction of accessory holsters and fragment pieces,
2002 A/W '02-'03. Structured layering, re-worked fisherman knits, monochromatic and metal blocks, combined scarf-tops and further incorporation of movement. [27] Moves the presentation of collections back to Paris. Separate Men's presentations through 2004. Women's presentations continues to be shown together with men's. S/S '03. Surf references, Montauk-inspired, bright Day-Glo colors, bubble-wrap plastic, high contrast compositions, abstracted wetsuit bands, surf tails, cutouts, inside out made-to-measure trousers, laundry bag pattern, zipper surf couture, zipper smoking stripes and rubber signal prints. [28] Limited-edition silver choker by Louise Bourgeois. [29] Opens made-to-measure studio in New York.
2003 A/W '03-'04. “Urban Warrior” vernacular, aviation fragmented pieces, magnetic flaps, petaled organza, layering as clothing extension, interchangeable and modular pieces, one leg smoking chap and parachute holsters. Introduction of chaps for men and women. Introduction of cashmere and fleece fused material.[30] Collaboration with Louise Bourgeois in the creation of limited-edition pieces. [31] Music by Brigitte Cornand featuring vocals by Louise Bourgeois [32] S/S 04. “Dragonfly,” cut outs, battered metal, extended fragment accessories, ornamental pouches, hand wraps, wide color palette, entomologic and urban cowboy references. Introduction of metallic patent leather in clothing and accessories. [33]
A/W 04-05. Eastern European influences, colored shearing, horsehair, copper leather, Hungarian pleats, French maid look, cummerbund tops, drapée holsters, skirt capes, French lace and Russian bark pattern. Introduction of made-to-measure evening dresses.[34] Collaboration with Louise Bourgeois in the creation of limited edition pieces. [35] S/S 05. Maritime, rope and knot detailing, bathing suit trompe l’oeil waist. 1000 eye / pearl pieces, fishtails and sailor pant tuxedos. Introduction of elastic seersucker.[36]
Arbor (2008), as displayed in the exhibition HELMUT LANG, ALLES GLEICH SCHWER at the kestnergesellschaft in Hanover, Germany, 2008

Collections

Helmut Lang's works are part of the following collections:

  • Costume Institute at The Metropolitan Museum of Art, New York
  • Deste Foundation for Contemporary Art, Athens
  • Fashion Museum, Bath, United Kingdom
  • Groninger Museum, Groninger, The Netherlands
  • LACMA, Los Angeles
  • MAK, Museum of Applied Arts / Contemporary Art, Vienna, Austria [37]
  • Museum of Fine Arts, Boston
  • MOMU, Antwerp, Belgium [38]
  • Musée de la Mode et du Textile, Paris
  • Musée Galliera, Paris
  • Museo de la Moda, Santiago, Chile [39]
  • Phoenix Art Museum, Phoenix, USA
  • SONS, Kruishoutem, Belgium [40]
  • The Arts Center, Melbourne, Australia [41]
  • The Museum at The Fashion Institute of Technology, New York
  • The National Museum of Art, Architecture and Design, Oslo, Norway

Architecture projects

Original Helmut Lang stores (until 2005)

All of the original Helmut Lang stores have been closed. The last one to close was the Paris location in late 2005. Most of the art-inspired stores had been designed by Lang in collaboration with Gluckman Mayner Architects of New York.

1995

  • Helmut Lang Munich, Kardinal-Faulhaber-Straße, 3, 80333, Munich, Germany.
  • Helmut Lang Milan, Via St. Andrea, 14, 20212, Milan, Italy.

1997

  • Helmut Lang Vienna, Seilergasse, 6, 1010, Vienna, Austria.
  • Helmut Lang New York, Worldwide Flagship Store, 80 Greene Street, New York, NY 10012.
  • Helmut Lang Headquarters, 80 Greene Street, New York, NY 10012, USA.

2000

  • Helmut Lang Paris, Store-within-a-store, Printemps, 64 Bld. Haussman, 75451, Paris, France.
  • Helmut Lang Hong Kong, Store-within-a-store, 228-230 Landmark Central, Hong Kong.
  • Helmut Lang Singapore, Store-within-a-store, 9 Scott Road #02-10/11/12/13, Pacific Plaza, 228210, Singapore.
  • Helmut Lang Aichi, Store-within-a-store, Nagoya Mitsukoshi, Mitsukoshi Nagoya Sakae 2F, 3-5-1 Sakae, Naka-ku Nagoya, Aichi, Japan.
  • Helmut Lang Tokyo, Store-within-a-store, Isetan Shinjuku Men, Isetan Shinjuku Men's-Kan 3F, 3-14-1 Shinjuku, Shinjuku, Tokyo.
  • Helmut Lang Tokyo, Store-within-a-store, Isetan Shinjuku Women, Isetan Shinjuku Annex Building 4F, 3-14-1 Shinjuku, Shinjuku, Tokyo.
  • Helmut Lang Tokyo, Store-within-a-store, Shibuya Seibu Men, Seibu Shibuya Annex B 1F/4F, 21-1 Udagawa-cho, Shibuya, Tokyo.
  • Helmut Lang Tokyo, Store-within-a-store, Shibuya Seibu Women, Seibu Shibuya Annex B 1F/4F, 21-1 Udagawa-cho, Shibuya.
  • Helmut Lang Seoul, Store-within-a-store, 2F, Shinsegae Department Store Kangnam Branch, 19-3 Banpo-dong, Seocho-ku, Seoul.
  • Helmut Lang Kobe, Dainichi-Akashicho Building 18, Akashi-cho, Chuo-ku, Kobe-shi, Hyogo, Japan.
  • Helmut Lang Parfums New York, 81 Greene Street, New York, NY 10012.

2002

  • Helmut Lang Studio, 142 Greene Street, New York, NY 10012.
  • Helmut Lang Made-to-Measure New York, 142 Greene Street, New York, NY 10012.

2003

  • Helmut Lang Paris, 219 Rue Saint-Honore, 75001, Paris.
  • Helmut Lang Milan (new location), Via della Spiga, 11, Milan, 20121.

Fragrance Projects

Four different scents were created by Lang in cooperation with Procter & Gamble, all of which were discontinued with the 2005 closing of the brand.

  • Helmut Lang (Women's) - 2000
  • Helmut Lang Pour Homme (Men's) - 2001
  • Helmut Lang Velviona (women's and men's) - limited release available exclusively at New York store - 2001
  • Helmut Lang Cuiron (men's) - 2002

Awards

  • CFDA, Best International Designer of the Year, 1996.
  • VH-1/Vogue Award, Best Menswear Designer of the Year, 1997.
  • Fine Arts of Vienna, 1997.
  • Pitti Immagine Award, Best Designer of the Nineties, 1998.
  • New York Magazine Best Designer of the Year Award, 1998.
  • I.D. Magazine, Design Distinction Award for Environments, 1998.
  • NYC Chapter of the American Institute of Architects: Award for Interiors, 1998.
  • Business Week/Architectural Record Award, 1999.
  • The American Institute of Architects, Award for Interior Architecture, 1999.
  • CFDA Menswear Designer of the Year, 2000.
  • GQ Designer of the Year, 2004.
  • Fashion Group International,“The Imagineers of Our Time" Award, 2004.
  • LEAD Award, 2005.
  • Austrian Decoration for Science and Art, 2009
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Reference sources
References
https://web.archive.org/web/20131114022117/http://www.booknoise.net/johnseabrook/stories/design/lang/
http://www.booknoise.net/johnseabrook/stories/design/lang/
http://www.brusselslouise.be/autriche-2/
https://www.theatlantic.com/entertainment/archive/2015/08/all-eyes-on-helmut-lang/401366/
http://www.vogue.co.uk/article/helmut-lang-biography
https://www.nytimes.com/2017/09/09/fashion/helmut-lang-shayne-oliver-new-york-fashion-week.html
//www.worldcat.org/issn/0362-4331
https://www.nytimes.com/2005/05/26/fashion/thursdaystyles/decline-and-fall-of-helmut-lang.html
https://web.archive.org/web/20080314084514/http://www.kestner.org/de/ausstellungen/kommende_ausstellungen.html
http://www.kestner.org/de/ausstellungen/kommende_ausstellungen.html
https://www.wallpaper.com/art/helmut-lang-stacks-up-for-sculpture-exhibition-in-new-york
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