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Forrest Mars

Forrest Mars

American businessman
Forrest Mars
The basics

Quick Facts

Intro American businessman
Was Chef Chocolatier Businessperson Designer
From United States of America
Type Arts Business Creativity Food and Drinks
Gender male
Birth 21 March 1904, Wadena, Wadena County, Minnesota, USA
Death 1 July 1999, Miami, Miami-Dade County, Florida, USA (aged 95 years)
Star sign Aries
Family
Father: Franklin Clarence Mars
Children: Jacqueline MarsJohn Franklyn MarsForrest Mars
Education
Yale University
University of California, Berkeley
The details

Biography

Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1923) and Mars (1932) chocolate candy bars, and M&M's (1941) chocolate candy, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (née Kissack).

Early life and career

Mars was born in Wadena, Minnesota, and raised in Saskatchewan, Canada after his parents' divorce when he was just a child. He rarely saw his father. After high school he entered the University of California, Berkeley and later transferred to Yale University, where he completed a degree in industrial engineering in 1928.

As an adult, Forrest Mars reunited with his father at Mars, Inc. However, the pair ran into a disagreement when Forrest wanted to expand abroad while his father did not. Mars then took a buyout from his father and moved to England where he created the Mars bar and Maltesers while estranged from his father in 1933. In Europe, Mars briefly worked for Nestlé and the Tobler company.

In 1934, he bought a British company, Chappel Bros, specialized in canned meat for dogs. Due to the lack of competition, Forrest took control of this market as he launched and marketed Chappie's canned food.

After he returned to the United States, Mars started his own food business, Food Products Manufacturing, where he established the Uncle Ben's Rice line and a pet food business, Pedigree. In partnership later with Bruce Murrie, Mars developed M&M's, the chocolate candy covered in a crunchy shell which "melts in your mouth, not in your hands," in 1940. They were modeled after a candy that he had discovered while in Spain during the 1930s. It is believed that he got the idea when he saw soldiers eating a similar candy during the Spanish Civil War. Peanut M&M's were introduced in 1954 although Forrest had been allergic to peanuts his entire life. Murrie later left the business.

Following the death of his father, Forrest Mars took over the family business, Mars, Inc, merging it with his own company in 1964. He was married to Audrey Ruth Meyer (b. May 25, 1910, in Chicago, d. June 15, 1989, in Washington, D.C.), and they had four children – Forrest Jr., John, Janet, and Jacqueline.

Mars retired from Mars, Inc. in 1973, turning the company over to his children.

In 1980, retired and living in Henderson, Nevada, he founded Ethel M Chocolates, named after his mother. Ethel M was purchased by Mars, Inc. in 1988.

Mars died at age 95 in Miami, Florida, having amassed a fortune of $4 billion. He was ranked as 30th in Forbes magazine's list of richest Americans (Forrest Jr. and John were 29th and 31st, respectively). He left the business jointly to his three children.

Mars was inducted into the Junior Achievement U.S. Business Hall of Fame in 1984.

The contents of this page are sourced from Wikipedia article. The contents are available under the CC BY-SA 4.0 license.
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Reference sources
References
http://www.ethelm.com/about_us/default.aspx
http://fortune.com/2013/03/31/the-sweet-secret-world-of-forrest-mars-fortune-1967/
http://www.practicallyedible.com/edible.nsf/encyclopaedia!openframeset&frame=Right&Src=/edible.nsf/pages/marsfamily!opendocument
http://web.mit.edu/invent/iow/mars.html
https://www.forbes.com/lists/results.jhtml?passListId=10&passYear=1999&passListType=Person&resultsHowMany=25&resultsSortProperties=-numberfield1,%2Bstringfield1&resultsSortCategoryName=worth&resultsStart=101
https://www.forbes.com/lists/results.jhtml?passListId=54&passYear=1998&passListType=Person&resultsHowMany=25&resultsSortProperties=-numberfield2,%2Bstringfield1&resultsSortCategoryName=worth&resultsStart=26
https://id.loc.gov/authorities/names/n98037032
https://web.archive.org/web/20090504211100/http://www.practicallyedible.com/edible.nsf/encyclopaedia!openframeset&frame=Right&Src=/edible.nsf/pages/marsfamily!opendocument
https://viaf.org/viaf/63321042
https://www.wikidata.org/wiki/Q2578399
https://www.worldcat.org/identities/containsVIAFID/63321042
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