peoplepill id: ed-valenti
American marketing expert
Ed Valenti
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Biography
Ed Valenti is an American television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives. In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world. Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.”
Books
- "The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream". Career Press (March 2005). ISBN 978-1564148032
The contents of this page are sourced from Wikipedia
article on 20 May 2020.
The contents are available under the CC BY-SA 4.0 license.
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Ed Valenti