Dave Asprey (born 30 October 1973) is an American entrepreneur, businessman and author. He founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014.
Asprey is a "biohacker," creator of Bulletproof Coffee and the Bulletproof diet, and authored a book describing the diet. He is also known for being early to exploit the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems and Citrix Systems. Dietitians point out there is no scientific basis for the claims made for the Bulletproof diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."
After graduating from University of California, Santa Barbara, Asprey worked in the IT industry for companies including Bradshaw and 3Com. He also ran the Internet and Web Engineering program at University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning where he co-founded the company’s professional services group.
Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by Citrix Systems. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full-time.
Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014.
Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro. Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011. The following year, Asprey was a panelist at the “Hack Your Brain” event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.
Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health.
In 2014, Asprey authored The Bulletproof Diet published by Rodale Books.
On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods.
In July 2015, Asprey raised $9 million from Trinity Ventures to expand the company.
The Bulletproof diet is a fad diet developed and marketed by Asprey that recommends eating foods high in fat, moderate in protein, and low in carbohydrates, the foundation of which is "Bulletproof Coffee", a coffee drink with butter and medium-chain triglyceride derived from coconut oil.
Dietitians point out there is no scientific basis for the claims made for the diet, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz."