Quick Facts
Biography
Cole Bennett (born May 14, 1996) is an American business executive and music video director. He is best known for his multimedia company Lyrical Lemonade, which he initially created as an internet blog in 2013 as a high school student.
Early life
Bennett was born on May 14, 1996, in Plano, Illinois. His family later moved to Chicago a few years later. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.
Lyrical Lemonade
Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois, his mother came up with the name of the blog and also gave him a video camera. He soon began directing music videos for local Chicago rappers, including Vic Mensa and Chance the Rapper, which he uploaded on the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews.
The channel eventually expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging sub-genre Soundcloud rap. In 2016 and early 2017, he gained initial recognition working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan's single, Betrayed, which was certified Platinum by the RIAA in 2018. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's BabyWipe, Lil Skies' Red Roses and Nowadays and YBN Nahmir's Bounce Out With That.
In May 2018, he became one of the most recognizable music video directors after directing the music video for Juice Wrld's Lucid Dreams, which peaked at number 2 on the Billboard Hot 100. The video has surpassed 400 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole and Wiz Khalifa.
Impact
![](/media/people/bio/C/cole-bennett/Lil_Pump_Fillmore_Auditorium_(cropped).jpg)
![](/media/people/bio/C/cole-bennett/Ski_Mask_The_Slump_God_(2018).jpg)
Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers, examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, and most recently NLE Choppa.
Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.
Other ventures
Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name, he said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."
Bennett hosts a festival called Summer Smash every year in July.
Videography
Title | Artist | Year | YouTube views |
---|---|---|---|
"Call of the Wild" | Bnova | 2013 | 104K |
"Self Demise" | T0N3 | 49K | |
"No Name" | Adot | 2014 | 14K |
"White Man Can't Golf" | Supreme Regime | 3.1K | |
"Easy" | Roy French | 16K | |
"IDK" | Mojek | 13K | |
"Meditate" | Roy French | 5.8K | |
"On My Way" | Meeko Fly | 4.7K | |
"Grindin'" | Lou Era | 4.3K | |
"Splash" | Roy French | 6.1K | |
"Prey" (featuring Lou Era) | Matt Whise | 3.3K | |
"Baller In Me" | Spenzo | 3.6K | |
"Crack & French" (featuring Lou French) | Chris Crack | 2.9K | |
"Bang Bang" (featuring CC Delight) | The Rap God Juice | 3.3K | |
"Bar Hoppin'" | Young 99 | 2015 | 3.6K |
"No Control" | Lou Era | 2.9K | |
"Preparation" | Jinx the Natural | 4.1K | |
"Suppose to Be" (featuring Kyle Shawn) | Professor Mic | 1.4K | |
"All That" | Monster Mike | 14K | |
"Coming Down" | Jinx the Natural | 3.5K | |
"Sittin' On Ceilings" (featuring Jinx the Natural) | Roy French | 7.2K | |
"Pay Day" | Marcus Nogood | 6.1K | |
"Dripstyle" | Roy French | 10K | |
"Doppelganger" | Tymaman | 3.5K | |
"Right Now" | Evan Nash | 9.2K | |
"High Voltage" | Jay Sly | 4.8K | |
"Flexin'" | Roy French and Jinx the Natural | 3.8K | |
"Revolutionary" | Ridgio | 3.5K | |
"Successors" (featuring Tymaman) | OPTMST | 2.7K | |
"Anywhere" | Ridgio | 3.4K | |
"Scarface" | Rio Mutasim | 7K | |
"Time" | GMEBE Lil Chief Dinero and GMEBE Bandz | 1M | |
"Rush Hour" | SD | 13K | |
"The Arrival"(featuring Saba) | Dacaid | 3.4K | |
"Cut It Freestyle" | Spenzo | 34K | |
"Prom Dress" | Spiff Meylor | 8.3K | |
"Struggle" | GMEBE Lil Chief Dinero | 2016 | 300K |
"Body Bags" | Femdot | 39K | |
"Look At Me" | Chuck Frost | 20K | |
"Intro" | GMEBE Lil Chief Dinero | 198K | |
"How I Kick" | ManMan The Rapper | 40K | |
"Shooter" | Jinx The Natural | 7.5K | |
"Black Man Lost" | Vonte | 4K | |
"Contacts" | Super Bwe | 109K | |
"Workin' It" | Soulja Boy | 55K | |
"Hit Em Wit It" | Famous Dex | 19M | |
"GTFO" | Seany Doo | 25K | |
"Loan Le" | Isaiah G | 50K | |
"I'm Paid" | Famous Dex | 2M | |
"Slowly" | Chuck Frost | 9.6K | |
"DMC" | Famous Dex | 1.2M | |
"I'm Great" | Famous Dex and Carl Phresh | 1.5M | |
"Again" | Soulja Boy and Killa J | 74K | |
"Up Out My Way" | Vonte | 7.5K | |
"Program" | JayChris and Lucki Eck$ | 41K | |
"Juggin" | J $tash | 61K | |
"HUDD" | Sicko Mob | 148K | |
"How We Settle That" | King Louie | 18K | |
"STFU" | Jinx The Natural | 19K | |
"I Need A 8" | JayChris | 17K | |
"Speed Racer" | Warhol.ss | 3.3M | |
"Pain & Success" | Stitches | 53K | |
"Global" | K9 | 17K | |
"Ski Mask" | Smokepurpp | 6.8M | |
"King Dilla" | Femdot | 20K | |
"GDAY Freestyle" | Warhol.ss | 217K | |
"Unfadeable" | Jeffrey Crook | 7.1K | |
"Reefa Dem" | King Louie | 173K | |
"STFU" | Famous Dex | 754K | |
"Gucci Chanel" | Nike Boi | 177K | |
"Sneeze Kash" | Katie Got Bandz | 26K | |
"Next Bitch" | Brace Boogie | 19K | |
"Woah Yeah" | Famous Dex | 1.5M | |
"Gwop" | Nike Boi | 68K | |
"Knew I Would" | JayChris and U-Neek | 41K | |
"Go To The Wendy's" | BRENTRAMBO | 160K | |
"Foamposite" | Nike Boi | 219K | |
"Don't Know" | Cdot Honcho | 2M | |
"Nothin 4 Me" (featuring Trub Sixblock and Masia) | Prince Tre | 127K | |
"Movie Scene" | T Rock | 11K | |
"Know Me Now" | Nike Boi | 81K | |
"Lemonade" | Famous Dex | 114K | |
"Run Around + Ridiculous" | 711K | ||
"WittaGang" | Duffle Bag Guru | 39K | |
"Fuck Up A Sack" | Lil Yachty and K$upreme | 376K | |
"Jakobe" | Roy French | 46K | |
"When I Walk" | Brace Boogie and Lil Messi | 22K | |
"Morning Light" | Shawty The Kidd | 22K | |
"On My Waist" | Warhol.ss and Famous Dex | 1.7M | |
"Like That" (featuring TheMIND) | NuWorld Kayo | 21K | |
"Shoot" | Famous Dex | 1.1M | |
"2017 Freestyle" | Cdot Honcho | 2.5M | |
"Bag It" | Famous Dex | 772K | |
"With Yo B!tch" | 10M | ||
"Lineup" (featuring Hot Headzz) | TC | 21K | |
"Free Man" | Lil Messi, Brace Boogie and Diary Love | 21K | |
"Yung Andy" | Warhol.ss | 472K | |
"Get It" | 167K | ||
"Look Like" | Yung Pinch | 10M | |
"For The Winter" | Melly Flex | 24K | |
"F*cked Up" | Chuck Frost | 35K | |
"Cold Front" | Xavier Wulf | 2017 | 1.5M |
"Мне Похуй" | FACE | 14M | |
"Trust Me" | LOREN | 81K | |
"Can"t Tell Me Nothing" | J.R. Donato | 58K | |
"Stuck Boi" | Warhol.ss | 677K | |
"Let's Get It" (featuring Yung Bizzle) | 006 SET | 101K | |
"D Rose" | Lil Pump | 186M | |
"Fuck A Swisher" | Smokepurpp and Xavier Wulf | 13M | |
"Sorry" | B Bandz | 61K | |
"Calling Me" | Pollàri | 316K | |
"Po It" | Ali Profit | 36K | |
"Zaytiggy" | Cdot Honcho | 1.8M | |
"4 Real" | Prince Tre | 71K | |
"Spread" | Duffle Bag Guru and Isaiah G | 89K | |
"Scary Sight" | Xavier Wulf, Chris Travis and Big E | 897K | |
"Know About It" | Allan Kingdom | 135K | |
"With Yo B!tch (Remix) | Famous Dex and MadeinTYO | 1.5M | |
"Flex Like Ouu" | Lil Pump | 101M | |
"Kamikaze" | Saudi Money | 81K | |
"BVNDGXD" | CHXPO | 1.7M | |
"Xans" | Famous Dex | 2.5M | |
"02 Shit" | Cdot Honcho | 5.2M | |
"Bust Back" | Duffle Bag Buru | 451K | |
"Ballin'" | Mod Sun | 769K | |
"USED 2" | RARRI | 575K | |
"Kinfolk" | Riley PnP | 62K | |
"Pictures" | Lil Tracy | 3.8M | |
"18" | Landon Cube | 2.2M | |
"Lil Elroy Jetson" | Pollàri | 313K | |
"12ozs" | Warhol.ss | 963K | |
"Catch Me Outside" | Ski Mask the Slump God | 107M | |
"CEO" (featuring Kapfe) | Kap G | 348K | |
"Talkin Sh*t" | Famous Dex and Lil Pump | 5M | |
"Regrets" | Smokepurpp | 2.3M | |
"Credit" | G. E. O | 120K | |
"Heart Racin'" | PnB Rock | 740K | |
"I Don't Need Them" | Ralo | 228K | |
"Betrayed" | Lil Xan | 272M | |
"Dirty Taurus" (featuring Rich the Kid) | Ant Beale | 817K | |
"Trap" | Nike Boi | 233K | |
"BabyWipe" | Ski Mask the Slump God | 92M | |
"No Limit" | Duffle Bag Guru | 328K | |
"Trap" | Yung Gleesh | 845K | |
"Blue & Green" | Diego Money | 730K | |
"IlàrKelly" | Pollàri | 740K | |
"Rack City/Love Scars 2" (featuring Antionia and Chris King) | Trippie Redd | 30M | |
"Red Roses" (featuring Landon Cube) | Lil Skies | 182M | |
"I Hate Being Alive" | Supa Bwe | 786K | |
"Dresser" | Yung Bans | 6.6M | |
"InXanity" | $teven Cannon | 5.2M | |
"Wokstar" | Lil Wop | 775K | |
"Another One" | Cdot Honcho | 2.2M | |
"Act Up" | Thouxanban and Uno the Activist | 1.9M | |
"Nowadays" (featuring Landon Cube) | Lil Skies | 255M | |
"Lonely" (featuring Lil Skies) | Yung Bans | 17M | |
"Lucid Dreams" | Juice Wrld | 2018 | 417.3M |
"Kamikaze" | Lil Mosey | 57M | |
"Noticed" | 157M | ||
"Thotiana Remix" (featuring YG) | Blueface | 2019 | 64.9M |
"Thotiana Remix" (featuring Cardi B) | 174.4M | ||
i | Lil Skies | 58M | |
Crisis | Jasiah | 15M | |
Have Mercy | YBN Cordae | 15M | |
Kill Tek Piece | Warhol.ss and Lil Mosey | 2.7M | |
"Bust Down Cartier" | Lil Mosey | 9.9M | |
"Ransom" | Lil Tecca | 194.4M | |
"Stop Snitchin Remix" (featuring DaBaby) | YG | 15M | |
"Bussdown" (featuring Offset) | Blueface | 26M | |
"Bandit" (featuring NBA Youngboy) | Juice Wrld | 139M | |
"Let Her Go" | The Kid Laroi | 2.7M | |
"Nuketown" (featuring Juice Wrld) | Ski Mask the Slump God | 11.8M | |
“Mistakes” | TheHxliday | 2.5M | |
"Diva" (featuring Lil Tecca) | The Kid Laroi | 2020 | 10M |
"IDK" | Lil Tecca | 2.5M | |
"Whats Poppin" | Jack Harlow | 10M |