Caroline Bayantai Plumb OBE is a British internet entrepreneur and businesswoman. She is the current CEO and co-founder of Fluidly and previously served as a CEO of FreshMinds. She also currently serves as a non executive director of AIM-listed Mercia Technologies. In 2019, she was named as one of the most important women personalities in UK Tech 100 list.
She studied at St John's College, Oxford and gained a first class degree in Engineering, Economics and Management. After graduating she began her career as an entrepreneur and initiated FreshMinds as a research consultancy in 2000 with colleague Charlie Osmond. She left Freshminds and co-founded Fluidly, a cash flow management software business company and still serves as its Chief Executive Officer. In 2003, she was nominated in Management Today's 35 Women Under 35 list for her outstanding services in the business field. In 2010, she was appointed by the Prime Minister of the United Kingdom as a UK Business Ambassador. Plumb was appointed the OBE in the 2016 Birthday Honours "for services to business and charity". She won the ELITE Rising Star Award at the 21st century Icon Awards.