Brandon Wade

Born in Singapore to strict ethnic Chinese parents, Wade was raised in what he describes as a "Tiger Mom–type of upbringing" consisting of studying and not much else. While growing up in Singapore, Wade attended Saint Andrew's Secondary School and Hwa Chong Junior College.

In 1993, Wade graduated from Massachusetts Institute of Technology (MIT), where he received a Bachelor of Science in electrical engineering on an Overseas Merit Scholarship awarded by Singapore's Public Service Commission. Upon graduating in 1993, Wade opted to stay in the United States, breaking his contractual obligation to return to Singapore and forcing his parents to pay about $300,000 in damages. Wade then enrolled in the MIT Sloan School of Management, where he graduated with a Master of Business Administration in 1995.

After completing his MBA, he moved to New York City to work for technology consultants Booz Allen. He later joined General Electric as a technology infrastructure manager.

Wade is the author of two books titled Seeking Arrangement: The Definitive Guide to Sugar Daddy and Mutually Beneficial Relationshipsand Connecting with the IN Crowd: How to Network, Hang Out, and Play with Millionaires Online.

In a 2014 essay for CNN titled Dating website founder says love doesn't exist, Wade wrote, "Love is a concept invented by poor people."

After graduation, Wade joined dating websites and even joined a dating agency, but describes himself as "super-nerdy". His "aha" moment came when his mother told me to focus on my studies, because "one day when you’re successful and generous, the girls will come."

Wade's controversial websites, which are based around rich men paying for dates with attractive women, have been widely criticised by the media, with Forbes, The Atlantic, ABC News and MSNBC all reporting on the moral ambiguity of the websites Seeking Arrangement and WhatsYourPrice.com. The websites have been accused of treating their female members like prostitutes, with WhatsYourPrice.com being described as "indistinguishable from prostitution". It has been reported that a large proportion of women using the site are students, and about 40 percent of the male users are married men. Wade has strongly denied there is an illicit side to the site.

In America, Wade has hosted Sugar Daddy dating events to publicise his sites. In 2012, Wade held the first Sugar Daddy party in London. According to Wade, the website already has a large membership in the United Kingdom.

In 2007, Wade launched a companion dating site WhatsYourPrice.com, a dating website where members bid for dates in an online auction environment. In May 2012 he launched MissTravel.com, which pairs 'generous' travelers with 'attractive' travelers who would love the opportunity to travel the world for free. Marlow Stern of The Daily Beast criticised MissTravel.com for its lack of safety precautions, including the high potential for sex trafficking.

Wade lives and works in Las Vegas, Nevada. He met his wife Tanya when he interviewed her for a job, and married in February 2012 after dating for two years. Wade speaks English and Mandarin Chinese.