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Avinash Kaushik

Avinash Kaushik

American business theorist
Avinash Kaushik
The basics

Quick Facts

Intro American business theorist
Is Economist
From United States of America
Type Finance
Gender male
Peoplepill ID avinash-kaushik
The details (from wikipedia)

Biography

Avinash Kaushik is an Indian entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.

Kaushik is on the Advisory Board of University of Toronto Rotman School of Management's program on CRM Excellence as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence. He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.

Kaushik has delivered keynotes at conferences such as The Art of Marketing, eMetrics Marketing Optimization Summit, CMA Next, and JMP Innovators Summit. Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations.

Books

  • Web Analytics: An Hour A Day, Sybex (an imprint of Wiley), 2007 ISBN 978-81-265-1328-4 (translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese)
  • Web Analytics 2.0, Sybex (an imprint of Wiley), 2009 ISBN 978-0-470-52939-3 (translated into Italian, Portuguese, Spanish, Czech, French, Chinese and Russian) The book defines Web Analytics 2.0 as: "1. The analysis of qualitative and quantitative data from your website and the competition; 2. To drive a continual improvement of the online experience of your customers and prospects; 3. Which translates into your desired outcomes (online and offline)."
The contents of this page are sourced from Wikipedia article on 16 May 2020. The contents are available under the CC BY-SA 4.0 license.
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References
https://web.archive.org/web/20101218135813/http://www.financialpost.com/Most+websites+suck/3956144/story.html
http://www.financialpost.com/Most+websites+suck/3956144/story.html
https://web.archive.org/web/20110629004539/http://www.theglobeandmail.com/news/technology/article125092.ece
https://www.theglobeandmail.com/news/technology/article125092.ece
https://web.archive.org/web/20100905003145/http://www.rotmancrm.com/about/AdvisoryBoard.aspx
http://www.rotmancrm.com/about/AdvisoryBoard.aspx
http://unex.uci.edu/certificates/it/web_intel
https://web.archive.org/web/20100826010626/http://www.tech.ubc.ca/webanalytics/instructors.html
http://www.tech.ubc.ca/webanalytics/instructors.html
https://web.archive.org/web/20100918032615/http://theartofmarketing.ca/speakers/view/6/avinash-kaushik
http://www.theartofmarketing.ca/speakers/view/6/avinash-kaushik
http://www.emetrics.org/sanjose/2010/tracks/keynotes.php
https://web.archive.org/web/20101123165706/http://emetrics.org/sanjose/2010/tracks/keynotes.php
http://www.the-cma.org/convention/?WCE=C=47%7CK=228034#Analytics
http://www.jmp.com/about/events/summit2008/speakers.shtml#plenary1
http://www.chicagoasa.org/Workshops/e051509.htm
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