Attash Durrani

Attash Durrani (Urdu: عطش درانی), (Hindi: आतश दुर्रानी), (Japanese: アタッシュ　ドラニ あたっしゅ　どらに),(Chinese: 阿塔什 杜荣仁啊你)(born 22 January 1952) is a Pakistani linguist, researcher, critic and author. He has written more than 250 books and 450 papers in Urdu and English and has received Tamgha-i-Imtiaz and Sitara-e-Imtiaz for his work of Urdu language and literature.

Durrani received his PhD in Urdu terminology in 1991 from the University Oriental College, University of the Punjab, Lahore. He is a curriculum and textbook development specialist for Urdu, literacy, basic and at all the higher education levels and Urdu informatics for ADB, GIZ/GTZ, ESRA, JICA, UNESCO, US Aid, Islamabad, Pakistan and Curriculum Wing, Federal Ministry of Education, AIOU and Higher Education Commission of Pakistan (HEC). He has also shown interest in gemmology, writing books on Urdu jawaharat.

He also earned certificates in statistics, journalism, project management, research methodology and curriculum and text book development courses offered by the University of the Punjab, Institute of Education and Research, Lahore; Pakistan Planning and Management Institute (PPMI), Islamabad, University of Bradford (United Kingdom); COMSATS Institute of Information Technology, Islamabad, Pakistan; Project Management Institute (PMI) (US); National University of Science and Technology (NUST), Islamabad, Pakistan; and International Bureau of Education(IBE), UNESCO, Geneva. He supervised a number of M.Phil, MS, PhD students on Urdu, Punjabi, Iqbaliat, Linguistics, Translatology, Education, Informatics, and Computer Science projects/theses.

Durrani has written many books and articles in Urdu and English languages. His subjects are Urdu language and literature, linguistics, education, literacy, curriculum and textbook development, Urdu informatics, research, dictionaries; and terminologies, bibliographies and encyclopaedias, and also Iqbal studies, Pakistan studies, history and philosophy of science.

He is chairman of the subcommittee on standardization( Cabinet Committee on the Implementation of Urdu) in the Ministry of Information, Pakistan. He is also chairman INKSOFT Inc., Islamabad, (Pakistan's first Software Localization Company) for the Localization for Urdu, Pakistani (Pashto, Punjabi, Sindhi), Persian, Dari and Arabic languages. He has served as professor, Pakistani languages, in Allama Iqbal Open University. He has also served as Director multimedia (Urdu Medium) e-course-ware (Urdu e-literacy), in Computer Science and Pakistani Languages Departments, Allama Iqbal Open University Islamabad. He has served as Project Director, Center of Excellence for Urdu Informatics, National Language Authority, Pakistan. He also worked in National Book Foundation as Asst. Editor monthly "Kitab", and several other responsibilities. He is serving National Book Foundation as Advisor, Textbook Development since May 2014 for redesigning of textbooks for NBF establishing as Federal Textbook Board, Islamabad, as per style guides he already developed for Punjab Textbook Board, Lahore and federal Education. He is a member of the National Curriculum Council, Federal Ministry of Education Islamabad.

A thesis of M.Phil. level is written by Mussarat Khan Zahidi on the contributions of his works, in the Department of Urdu, University of Peshawar in 2007. Another Study of M.Phil. (Urdu) is conducted by Khalid Mehmood in the University of Sargodha on the linguistic contributions of his works in 2013. Two M.A. and B.A. honours level theses on his literary contributions are developed in the Education University, and FCC University, Lahore in 2012, and several others. The Impact of his Ghost Characters Theory created two doctoral theses: one in Pakistan in 2011 in CS Dept. International Islamic University, Islamabad by Dr. M. Imran Razzak on Online Urdu Character Recognition in Unconstrained Environment; And the second in India in 2013 in CS Dept. North Maharashtar University, Jalgaon by Dr. Imran Khan Pathan on Automatic Segmentation and Recognition of Offline Handwritten Urdu Text. He is also known as Localization Guru of Pakistan. This is also highlighted in the Weekly "Technology Times ",Islamabad.

He was the first in-charge of Microsoft Local Language Program for Urdu Language. He was also Head of Bureau of Translations, Dictionaries& Terminologies at the National Language Authority,Pakistan. His Project of Urdu Informatics revealed an Institute for Urdu Informatics, related with Urdu language research and development for its use on computers.,

The President of Pakistan granted him the National Civil Award Tamgha-i-Imtiaz on his contributions to the Urdu literature and Urdu Informatics, on 14 August 2010, that was given on 23 March 2011. He has been honored with a higher civil award 'Sitara-i-Imtiaz' conferred by the President of Pakistan on 14 August 2015 and decorated on 23 March 2016. His books Iqbal ka Insiklopedia and Pakistani Urdu received appreciations from former presidents of Pakistan. He is deriving a hypothesis on Pakistani as a language on e-world, a theory against Hindustani. He is the flag-career activist linguist of Language Planning, Development, Promotion and Policy for Urdu and Pakistani languages.

He has been listed in international WHO'S WHO in Translation and Terminology (1995), published by Union Latine Infoterm International Where, How and Praetorius. He is also listed in the LINGUIST List. His credentials as an expert in multilingualism are mentioned in International Directory of Multilingualism, Union Latine, Paris (2007).

He has also been listed in the List of notable or famous alumni/graduates/students from University of the Punjab; prominent alums from this institution include celebrities, politicians and businesspeople.