Artika Sari Devi Kusmayadi (born September 29, 1979) is the 2004 winner of Puteri Indonesia (Miss Indonesia). She also represented Indonesia in 2005 Miss Universe Pageant.
Devi was born on September 29, 1979 in Pangkal Pinang, Bangka-Belitung Islands. At age 25 she represented Kepulauan Bangka Belitung in the 2004 Miss Indonesia pageant, and was crowned on August 6, 2004, in the Jakarta Convention Center.
2005 Miss Universe pageant
Devi represented Indonesia in Miss Universe 2005 and was the first Indonesian woman to advance to semifinals, competed in the Evening Gown Competition finished in the top fifteen.
Although not reported to the police, there was a controversy surrounding her involvement in the 2005 Miss Universe Pageant. Devi was accused of breaking the Code of Law 281, edict number 01/U/1984, regarding Cultural and Educational conducts. Indonesian laws forbids any kind of involvement in international beauty pageants and considers such as immoral. In 2006, the winner of Miss Indonesia 2005 and participant of Miss Universe 2006 Nadine Chandrawinata was also reported to the police, which eventually traced back to Artika Sari Devi and the Miss Indonesia Foundation. The issue however was soon forgotten.
Devi starred in a musical Indonesian film called "Opera Jawa" (Requiem from Java) directed by Garin Nugroho, which was nominated for 2006 Toronto International Film Festival, 2006 London Film Festival, and 2006 Venice Film Festival. The movie also being nominated for Best Movie in Indonesia Film Festival.
Devi obtained a Master of Law Studies degree from Universitas Gajah Mada. She married Ibrahim Imran (a popular musician in Indonesia known as Baim) in 2008 and gave birth to a daughter, Sarah Abiela Ibrahim, in late 2009. She was cited on the UNICEF website as an example of natural breast-feeding practices for women from developing nations.
Besides as being a full-time mother, Artika Sari Devi also runs a fashion line for kids, Sugar Bebe Indonesia.