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About Andrew Herrera: Founder & CEO of Remezcla | Biography, Facts, Information, Career, Wiki, Life
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Andrew Herrera
Founder & CEO of Remezcla

Andrew Herrera

Andrew Herrera
The basics

Quick Facts

Intro Founder & CEO of Remezcla
Known for Creating the only successful latino media company
Is Media Executive Business executive Investment banker
From United States of America Ecuador
Field Business Film, TV, Stage & Radio Finance Journalism
Gender male
Birth Queens, NY
Residence Brooklyn, NY
Education
University of Dayton B.S., Finance & Economics 1995-1999
Awards
2021 Webby Award Nominee | Best Branded & Remote Experience  
2021 Webby Award Honoree | Best Diversity & Inclusion Original Video Series  
2020 ANA Multicultural Excellence Grand Prize Award | Best Hispanic Campaign  
2020 ANA Multicultural Excellence Grand Prize Award | Best Audio Campaign  
2020 ANA Multicultural Excellence Category Award | Best Social Media Campaign  
2020 The One Show Short List | Best Integrated Campaign  
The details

Biography

Andrew Herrera is the founder of Remezcla, one of the most influential media companies focused on Latino Millennials. Andrew started Remezcla in 2006 with a group of friends, after they saw a need to tell stories about Latin culture that weren’t being covered or supported by traditional media. Soon, it grew into a grassroots movement that would document and celebrate emerging Latin culture through content and events in major cities throughout the U.S. and Latin America.

Today, Remezcla is the only successful independent Latino media company started by Latino creatives, and it is widely recognized as a thought leader around Latino Millennial lifestyle and cultural trends. Remezcla has worked with leading brands such as PepsiCo, Heineken, Pernod Ricard, Samsung, helping them connect with Latino millennials in an authentic way. This work has been recognized with multiple marketing awards, including the Webbys, Clios,  ANA Reggie Award, Event Marketer Ex Award, and BizBash Award

Andrew is considered a leading expert on Latino youth and culture, he sits on the Board of the City of New York’s Latin Media & Entertainment Commission, Anheuser Busch Inbev Marketing Council. Prior to founding Remezcla, he worked in investment banking for 8 years. Andrew was born and raised in Queens, NY and is of Ecuadorian descent.


 

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