Alice McCall

alice McCALL is an Australian fashion label that designs women's party dresses, playsuits, and separates. Founded in 2004 by stylist Alice McCall, the label features a feminine, playful style with a focus on intricate floral, whimsical prints and contrasting silhouettes. McCALL pieces regularly appear in various Australian and International magazines, such as Vogue, Harper's Bazaar & ELLE. She has 2 daughters and currently lives in Sydney, Australia.

The alice McCALL brand was launched at Mercedes Benz Fashion Week Australia in 2004. In 2009, the brand began building an online customer base with the introduction of their online eboutique.

In 2010, alice McCALL opened their first boutique in Sydney's Paddington. Today, the brand is host to 13 Australian boutiques with stores located in Paddington, Sydney Westfield, Sydney Bondi, Chatswood Shopping Centre, Chadstone Shopping Centre, Chapel Street, Pacific Fair, Emporium Melbourne, Macquarie Centre, Miranda, Warringah Mall, Chermside and Claremont Quarter as well as alicemccall.com

The alice McCALL brand is currently stocked in over 200 stores worldwide including Net-a-Porter, Liberty of London, Bloomingdales, Saks 5th Avenue, David Jones, Intermix, Moda Operandi, Shopbop, Lane Crawford & The Iconic.

McCall has collaborated with various retailers, designing sell-out capsule collections for Topshop and General Pants Co. She has also collaborated with artists Eugina Loli, Alice Babich and Damon Downey to create standout, unique prints, runway shows and one off installations.