Al Primo

Albert Thomas Primo (born 1935) is a television news executive who was credited with creating the Eyewitness News format. More than a hundred markets have taken the Eyewitness News name to label their own featured local newscasts and others are using Primo's concept under different names for their own formats."Eyewitness News was the first newscast to put [news] reporters on the set," which Primo states in his biographical book, Eyewitness Newsman. The New York Daily News described Primo as the man "who almost single-handedly changed the face of broadcast journalism."Station newscasts were only 15 minutes long and he supervised the transition to thirty minute programs.As part of the expansion, Marie Torre, of the New York Herald Tribune was hired. Primo trained her and she became one of the first women in broadcasting to write, report, and anchor a newscast.

Primo was born July 3, 1935, in Pittsburgh, Pennsylvania. He attended North Catholic Boys School and Perry High School, graduating in 1953, the University of Pittsburgh and graduated in 1958.

He began in the business in 1953 as a mail boy at WDTV in Pittsburgh, Pennsylvania, moving up the ranks as the station switched dial positions (from channel 3 to channel 2), owners (from the DuMont Television Network to Westinghouse Broadcasting) and call letters (to KDKA-TV), working as news writer, cameraman, reporter, and anchorman. In February 1963, Primo was named assistant news director of KDKA-TV.

Primo moved from KDKA-TV to KYW-TV in Cleveland, Ohio to become the news director there in 1964. While in Cleveland, Primo hired Tom Snyder when the previous anchor, Jim Axel, left. When Westinghouse switched their Cleveland station for NBC's WRCV in Philadelphia in 1965, Primo moved to Philadelphia.

Eyewitness News

It was in Philadelphia where Primo launched the Eyewitness News format (the name itself had been used for some years before that by Westinghouse's TV stations for its local newscasts, and in fact was first used by KYW itself in 1959 when it was based in Cleveland, Ohio).

In September 1968 he moved to WABC-TV, the ABC affiliate in New York City, to become director of news there. He refined the Eyewitness News format at WABC, hiring minority and women reporters whom he placed in prominent positions in the newscast (including the addition of "on-camera exchanges between anchors and on-set reporters, which Chicago-based media critic Morry Roth dubbed "happy talk" when the format was introduced on WLS-TV's newscast), and the Eyewitness News name and format radiated across the United States from here.

He also chose the musical score from the Tar Sequence in the movie Cool Hand Luke (composed by Lalo Schifrin) as the news theme to WABC's Eyewitness News, a move which also exposed many other TV stations in the United States (and by extension, their viewers) to Schifrin's work.

At WABC-TV, Primo assembled the legendary anchor duo of Roger Grimsby and Bill Beutel, which garnered high ratings for 16 years until 1986, when Grimsby was let go from the station.

ABC News

Primo was made vice president in charge of news for ABC's owned and operated stations in May 1972.

In February 1973, ABC launched a half-hour newsmagazine, The Reasoner Report, featuring veteran newsman Harry Reasoner as anchor. When executive producer Ernest Leiser left The Reasoner Report to become executive producer of ABC Evening News (which Reasoner also anchored), Primo was brought in to replace him.

The Reasoner Report was cancelled in May 1975, and Primo left the network the following year to become a consultant.

In 1999, Primo worked with Jonathan Braun to launch foreigntv.com, a web site which featured streaming broadcasts from international news, hiring Peter Arnett as an international correspondent. The following year, foreigntv.com, Inc. became Medium4.com, launching three additional web sites: StreamingUSA.com, NicheTV.com and Medium4Music.com.

In 2002, Primo launched Teen Kids News as a project to give young people an opportunity to develop an interest in the news industry through delivering news and information to their peers. The program is starting its 15th year, seen on 220 TV stations covering 95% of USA, 1000 locations in 175 countries via American Forces Network and sent by PBS satellite and streamed on Internet to 12,600 schools each week.