Wray Serna

Wray Serna is an American independent fashion designer and entrepreneur based in New York City. She is the founder of WRAY, a clothing, swimwear, and accessories brand, and Cofounder and Chief Design Officer of Cloth.

Early life

Serna was born in Logan, Utah and moved with her family to Illinois and California. She is a graduate of the California College of the Arts where she studied fashion design, painting, and drawing, with extended studies at Parsons School of Design, Paris.

Career and brand

Founded in 2015 by Wray Serna, WRAY is a New York-based contemporary womenswear collection. While her collections are designed and developed in NYC, every garment is created ethically at fair-trade, family-owned operations in India. In early 2020, just as WRAY's designs were in the process of pattern grading to extended sizes, wardrobe stylist Rebecca Grice approached her for Shrill (TV series), starring Aidy Bryant. Vogue has also recognized Wray for making every garment is a full size range. Wray's clothes are worn by celebrities and artists including Dakota Johnson, Molly Bernard, Hilary Duff, Aidy Bryant, Maya Rudolph, Sasheer Zamata, and Japanese organizing consultant, Marie Kondo. In 2021, Wray designed the wedding dress worn by actress Molly Bernard for her marriage ceremony.

Serna is co-founder and Chief Design Officer of Cloth, a fashion app. A profiling system gives retailers a better sense of who their customers are and what is in their closets, allowing them to better target and engage their customers.

Personal life

Serna and her partner, artist Ethan Cook, divide their time between their Clinton Hill apartment and their country home in the Catskills.