William Church Moir

William Church Moir (2 May 1822 – 5 July 1896) was the son of Benjamin Moir and Mary Isabella Church, declared by many as one of the most energetic and enterprising businessmen in Halifax, Nova Scotia.

Native of Scotland, the Moir family moved to Nova Scotia to set up a bakery in the heart of the city of Halifax. At age of 23 William inherited the family business Moir & Co. Steam Bakery & Flour Mill in 1845, after the death of his father. His small bakery, by the time of his death in 1896 would employ over 260 workers, produce over 11,000 loafs of bread daily. In 1873 with his son, James Ward Moir they started Moir's Chocolate and made over 500 types of confectionery that was sold across Canada, which was unheard of at the time.

• Annie Moir
• James Ward Moir- president and general manager in 1890
• Willam C. Moir
• Maud Moir
• Benjamin Moir - Establishes Ben's bakery
• Henry Moir

• Ray, R.; Kearney, M. (2002). I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller. Dundurn. p. 186. ISBN 9781550029796. Retrieved 2017-01-16. 
• http://www.bensbakery.ca/home.htm