Viktor Yelisseyev

Viktor Yelisseyev (born November 10, 1978, Alma-Ata, Kazakhstan) is an entrepreneur and media expert. He is the founder and CEO of the Select Communication Group, and a speaker at international forums and conferences on Internet marketing and communications. He organized "Kazakhstan Media Summit", content marketing conferences "Marcon", "Astana Digital Forum", "Night of the AdEaters" in Kazakhstan and "Business Women Forum". He is a television producer and a writer, a member of the Russian Union of Writers of the XXI century.

Viktor Yelisseyev was born on November 10, 1978 in the city of Almaty, Kazakhstan. He obtained primary education in Kazakhstan and the UK. He defended his master's thesis in Zurich on the development of the media market. He earned a Doctor of Business Administration (DBA) at SBS Swiss Business School (Switzerland). He received his doctoral degree for studying the topic of modern methods of management and effective handling of millennials.

Yelisseyev is married, and has children.

In 1999, Viktor Yelisseyev became the editor-in-chief of the weekly newspaper "Next" (later this experience will form the basis of the plot of his debut novel "Mediagreh" ("Media sin"). Since 2000, he has been the author and editor of a number of television projects on Kazakhstani television channels, working in parallel as a TV news presenter, editor and producer.

Yelisseyev worked as a TV presenter for the programs "Salem, Kazakhstan", "Informbureau", "Evening News", on TV channels "Khabar", "NTK", "KTK" and "Channel 31". He was the author and host of the "Postskriptum" and "Prazdnichki" TV programs ("Khabar" TV channel), as well as the author and general producer of the TV program "City Next" ("Shahar" TV channel).

Viktor Yelisseyev went to work for "Quattro Media agency" as a general director (2008–2011). In 2007, he became a co-founder of the Kazakhstani cable TV channel "Play TV" ("Alma-TV" cable network). Since 2010, he has been the publisher of the only specialized magazine about the advertising industry in Kazakhstan "ADvertising". In the same year, Viktor Yelisseyev organized the project of a street cinema in the city of Almaty, and a year later he organized the presentation of the Cannes Lions international advertising festival.

In 2011, he became the organizer of the international conference "Kazakhstan Jesus BarCamp 2011" in Almaty.

Since February 2013, he has been the organizer of the "Night of the AdEaters" project in Almaty, since July of the same year – the organizer of the "Advertising Pioneers" project, and since September – the organizer of the educational project "Aegis Media School", recognized as the best one in the field of corporate social responsibility according to European Business Association of Kazakhstan (EUROBAK).

In May 2014, a deal was made, according to the results of which three Kazakhstani companies – "Quattro Media Advertising", "TFF-Central Asia" and "Ex-TV Media Central Asia" were integrated into the international "Dentsu Aegis Network". Viktor Eliseev took up the position of the managing director of the communication agencies group "Dentsu Aegis Network Kazakhstan".

In addition, Yelisseyev worked as a television producer for a number of projects: "Superazheshki" and "I am a Shopaholic" for Channel 7, "Metro" for Channel 31. He was the general producer of the TV project "Mega Karaoke" (KTK TV channel), produced in Kazakhstan based on the license of the popular Ukrainian TV program "Karaoke on Maidan": in 2012, a Ukrainian entrepreneur and producer Igor Kondratyuk sold the "Karaoke on Maidan" format to Viktor Yelisseyev, as a result of which the program "Mega Karaoke" was created. In 2014, a new Kazakhstani reality show "Dom-vesy" was launched, which aired on Channel 31.

Moreover, Viktor Yelisseyev is the co-chairman of the Marketing and PR Committee of the European Business Association of Kazakhstan (EUROBAK).

Viktor Yelisseyev is the author of the idea and the organizer of the Kazakhstan Media Summit, which was first held in Almaty on October 15, 2015. The Kazakhstan Media Summit is the first industrial event that brings together professionals in the field of television, digital and other media to discuss the prospects for the development of the Kazakhstan media industry. The program of the event includes panel discussions, master classes of local and foreign speakers, and also, for the first time in Kazakhstan, the screening of international television formats from leading global producers of television content. The central theme of the summit is "Media business in an era of change: recession or transformation?". The speakers of the project were the representatives of such well-known companies as Google, YouTube, Mail.ru, STS Media, Forbes.kz, Channel 31, Channel Seven and other leading players in Kazakhstan and foreign media markets.

In 2017, Viktor Yelisseyev organized the Marcon content marketing conference in Almaty and the Astana Digital Forum in the capital of Kazakhstan. In 2018, Yelisseyev organized the Business Women Forum dedicated to women's entrepreneurship and the role of women in management. Within the framework of the event, master classes, panel discussions, presentations of successful projects of women-entrepreneurs were held.

In March 2015, the book "Mediagreh" ("Media sin"), written by Viktor Yelisseyev, was released – a novel about the media and advertising business.

The plot of the book is based on actual events. According to Viktor Yelisseyev, the book contains the prototypes of real people who are today successful and quite famous.

The author had an idea to write a novel about eight years ago, but due to the lack of time, it took more than six years to prepare it. The rights to the novel were acquired by the largest Russian publishing house AST, and Russian film studios are negotiating to acquire the rights to film it. According to the author, "Mediagreh" was written "For everyone who watches TV and reads newspapers".

The artist Alexandra Nikolaenko worked on the visualization of the novel. The literary agent of the writer is Irina Goryunova.

The book was presented in Moscow and Almaty, respectively. In Moscow, the presentation took place in Leps Bar on March 17, 2015. The guests of the event were Bianka, Safronov brothers, Yulia Dalakyan and other media people. Informal communication with the author was accompanied by theatrical performances performed by mime artists. In Almaty, the presentation took place on March 19 at the Crudo restaurant in the Mega shopping centre. The guests of the event were represented by a creative cluster of the city of Almaty: journalists, advertisers, representatives of the fashion industry and show business. The program of the event included a performance of the instrumental group, as well as a performance from the artists of the theatre "ARTiSHOK", who reconstructed several chapters from the novel. The atmosphere of "original sin" was emphasized by the presence of a snake.

The advertising campaign for the book was unusual for the book market. Within its framework, all possible promotion tools were involved, including classic advertising on TV, SMM technologies, as well as marketing activities in the metro.

In 2018, Eksmo publishing house (Moscow) published Viktor Yelisseyev's book "How to make money on your name. Secrets of creating a personal brand". The book contains the author's instruction of Viktor Yelisseyev, which will help to quickly understand the tools of self-marketing. The publication is aimed at individuals who want to strengthen their own positioning and form a personal brand in a short time. An illustration of the Russian artist and blogger Vasya Lozhkin is used on the cover of the publication.

Works

• Mediagreh. Purchase of souls for promotional purposes (2015);
• How to make money on your name. Secrets of creating a personal brand (2018).

In 2014, Viktor Yelisseyev, as the managing director of the "Dentsu Aegis Network Kazakhstan" group of companies, was awarded the order "Star of Glory. Kazakhstan's economy", which is "awarded to managers who led their company to triumph". The communication group "Dentsu Aegis Network Kazakhstan", which is headed by Viktor Yelisseyev, is recognized as the "Industry Leader 2016" within the framework of the annual National Business Rating of the Republic of Kazakhstan.

Since 2014, Viktor Yelisseyev is a member of the Russian Union of Writers of the XXI century.

In 2015, for his literary work, Viktor Yelisseyev also became the laureate of the Leonardo da Vinci International Art Award, established by the Union of Writers of the XXI century and the Union of Russian Writers to encourage outstanding figures of literature, culture, art, science and entrepreneurship, who has shown themselves in different fields of activities, living in Russia and abroad.

In 2017, Viktor Yelisseyev was awarded the medal "Bene merest de professional". The title was awarded by the Organizing Committee of the National Business Rating in the Republic of Kazakhstan. In the same year, Viktor Yelisseyev received the Order "Pride of Economy".