V Srinivasan

V 'Seenu' Srinivasan is the Adams Distinguished Professor of Management, Emeritus at the Stanford Graduate School of Business, Stanford University. He is one of the founders of the field of Marketing Science. Professor Srinivasan is known for his research on Marketing Research and Conjoint Analysis. Srinivasan received his bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He worked for two years as a production-planning engineer at Larsen and Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD in Industrial administration.

Education

Srinivasan received his Bachelor of Technology degree in Mechanical Engineering from the Indian Institute of Technology Madras, in 1966. He completed his bachelor's degree with the highest distinction possible, President of India Gold Medalist First in Class. He received his Master of Science and Ph.D degrees from Carnegie Mellon University, Graduate School of Industrial Administration in 1971.