Stan Honey

Stan Honey is an American professional offshore navigator and businessman.

Honey’s track record as a navigator includes a victory in the 2005-06 Volvo Ocean Race onboard ABN Amro I and eleven wins in Transpac races across the Pacific Ocean. He has hold the speed record for sailing around the World, and across the Atlantic and Pacific Oceans. He was named U.S. Sailing’s 2010 Rolex Yachtsman of the Year for his critical role in cutting the nonstop circumnavigation record to 48 days aboard the 103-foot French trimaran Groupama 3.

As a businessman, he is the father of consumer on-screen navigation, including the automotive navigation systems used around the world, with his company Etak. The initial start-up funding came from Nolan Bushnell, famous for starting Atari and Chuck E. Cheese's Pizza Time Theater.

"[Co-founder Stan Honey] was doing military-related research at SRI International in 1983 when he sailed with Pong inventor and Atari founder Nolan Bushnell to victory in a Transpac race. Bushnell was impressed with Honey's navigational electronics and asked whether he had any other ideas. Honey suggested a car navigation system. Bushnell gave him $500,000 in seed money, and digital-mapping firm Etak (named after a Polynesian term for navigation) was born."

With his company Sportvision, he invented the technology that displays the first-down line on your TV in American Football, the "glowing" hockey pucks and baseballs, and the real-time "player cards" in international football (soccer)

He is married to Sally Lindsay Honey, a two-time US Yachtswoman of the Year.