Serena Guen

Serena Guen is a publisher, businesswoman and philanthropist based in London.

In 2012 Guen founded Suitcase Magazine, a multimedia travel magazine from her dorm room at New York University.Guen ran it remotely during her senior year in New York City before eventually settling back in London. Suitcase prints four editions a year, in addition to its website which is updated daily, and is circulated globally across all seven continents.

Since 2014 Guen was part of the steering committee for UNICEF Next Generation London Team. In 2016, she founded the #CookForSyria movement with Clerkenwellboy. The movement raised money for UNICEF's Syria appeal in London, Sydney and Melbourne to date. It also produced a cookbook, Cook For Syria the Recipe Book.

Guen has fronted campaigns for Jack Wills Young Briton's, Urban Outfitters and Clinique's Face Forward.

• 2014: Winner, Media category, Women of the Future Awards
• 2016: Shortlisted, Young Travel Entrepreneur of the Year Award, Travel and Hospitality Hall of Fame, UK
• 2017: One of Forbes 30 under 30 for media