Saurabh Uboweja

Saurabh Uboweja (Hindi: सौरभ उबोवेजा; born December 5, 1982) is the founder, CEO and chief brand strategist at Brands of Desire, a brand consultancy based out of New Delhi, India. Born in Talwara (Punjab), he completed his B.Tech. from National Institute of Technology Bhopal in 2004 and Post Graduate Diploma from IIM Calcutta (Kolkata) in 2006.

Saurabh joined Citigroup as an investment counselor in 2006. He left to setup his own company, Brands of Desire in 2008.

Under him, the brand consultancy was awarded the Transform Europe Award 2014 jointly with HIRA Group and Tata Power DDL, respectively in the categories, "Best Brand Consolidation" (Bronze) and "Best external stakeholder relations during a rebrand" (Highly Commended).

Uboweja is a founding member of the World Communication Forum Association registered as a non-profit association in Davos, Switzerland and a member of their executive committee since 2015.

• October 2016: "Promising Business Communicator" under the Elite Awards category at the ABCI (Association of Business Communicators of India) 56th Annual Awards 2016
• January 2016: Public Relations Council of India (PRCI) Chanakya Award for National Achievers 2016 under the category "Most Promising Young Entrepreneur of the Year"
• March 2015: "Idea of the Future Award" 2015 at the World Communication Forum in Davos

• "ABCI awards Mahashay Dharampal of MDH as Indian of the Year". 1 November 2016. Retrieved 2 November 2016. 
• "PRCI honours mediapersons with Chanakya Award". The Times of India. 22 Jan 2016. Retrieved 6 June 2016. 
• "C4F Awards 2015". C4F Davos Awards. World Communication Forum Association. c. 2015. Retrieved 6 June 2016. 
• "WINNERS OF 2015 C4F DAVOS AWARDS ANNOUNCED". ASSOREL. c. 2015. Retrieved 6 June 2016.