Sara Dolnicar

Sara Dolnicar (born January 9, 1972 in Ljubljana, Slovenia) is a social scientist trained in Austria and studying market segmentation, sustainable tourism, and Airbnb. Since 2013, she is a Research Professor of Tourism at The University of Queensland in Brisbane, Australia. She has been recognized by the Republic of Slovenia for her research achievements.

Dolnicar completed a Magister degree in Business Administration in 1994, equivalent to a combined Bachelor and master's degree, and was awarded her Ph.D. in 1996 by the Vienna University of Economics and Business (Wirtschaftsuniversitaet Wien) on "Vacation Expectations of Summer Tourists in Austria – a Psychographic Taxonomy Using Neural Network Techniques", supervised by Professor Josef Mazanec. Dolnicar also holds a Magister in Psychology from the University of Vienna in 1998.

Dolnicar worked at the Vienna University of Economics and Business (WU Wien) Institute for Tourism and Leisure Studies on short-term contracts during her Ph.D. and psychology degree. From 1998–2002 she was a researcher in a Centre of Excellence funded by the FWF (the Austrian research funding body) on a half-time fixed-term contract, as well as working in administrative roles, including serving as the Secretary General of the Austrian Society for Applied Research in Tourism.

Dolnicar took up a full-time teaching/research academic position in 2002 as a Senior Lecturer in the School of Management and Marketing at the University of Wollongong, Australia, and became a full professor in 2006, relatively young. She served two terms as the Associate Dean (Research) in Commerce and was the Founding Director of the Institute for Innovation in Business and Social Research. She has received over AUD$4 million in funding, and was awarded an Australian Research Council Queen Elizabeth II Fellowship of AUD$1.46 million in 2010 to research market segmentation, the highest of any ARC Discovery Scheme grant that year. In 2011, UOW's tourism research, including Dolnicar's, received a 5 rating from the ARC, the only for tourism research in Australia. She was on the board of Tourism Wollongong. In 2013 she became a Research Professor at The University of Queensland in the then School of Tourism. She was awarded an Australian Research Council Laureate Fellowship in 2019.

Dolnicar's research has contributed to the improvement of market segmentation methodology, measures in the social sciences, and the development and testing of measures to improve the environmental sustainability of tourism. In August 2017, she did a TEDxUQ talk on her sustainable tourism research. Dolnicar also researches public perceptions and acceptance of water conservation and water from alternative sources such as recycled water, including media inaccuracy and bias. She has also studied attracting high-quality foster carers, and researched how to restore tourism to areas hit by disasters, by identifying "resilient travellers". She has studied attendance of lectures by undergraduate students.

Since 2018 she is Co-Editor-in-Chief of the journals Annals of Tourism Research. Her h-index is 53.

Recognition

Dolnicar is an elected fellow of three societies for tourism researchers, the International Academy for the Study of Tourism in 2013, the International Association of Scientific Experts in Tourism (AIEST), and the Council for Australasian Tourism and Hospitality Education (CAUTHE). She has won a number of awards, including the Charles R. Goeldner Article of Excellence Award for the best paper published in the preceding year in the Journal of Travel Research (in 2004 and 2016), the UQ Excellence in Research Supervision award (2017), the Travel and Tourism Research Association's Distinguished Researcher Award recognizing Dolnicar as a valuable resource in the tourism research community (2017), the Association of Children's Welfare Agencies (ACWA) Service Partnership Award and the University of Wollongong Research Excellence Award for Senior Researcher.

Dolnicar received the Ambassador of Science Award of the Republic of Slovenia at an award ceremony held on November 21, 2016 in the country's capital and Dolnicar's birthplace, Ljubljana. The Ambassador of Science award is the highest national prize the Republic of Slovenia awards to expatriate native Slovenian researchers in recognition of their global research excellence, the high impact of their work as well as their active engagement in international knowledge transfer. The US-based Travel and Tourism Research Association (TTRA) awarded her the Distinguished Researcher Award (2017) for ground-breaking research that positively impacts the tourism industry, and outstanding service to the tourism research community. In the Association's 48-year history this award has been given to only four people.

Selected work

• Dolnicar, S. (2018) Peer-to-Peer Accommodation Networks: Pushing the boundaries. Oxford: Goodfellow Publishers. OPEN ACCESS
• Dolnicar, S., Grün, B. & Leisch, F. (2018) Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. New York: Springer. OPEN ACCESS
• Juvan, E. & Dolnicar, S. (2014) The Attitude-Behaviour Gap in Sustainable Tourism. Annals of Tourism Research, 48:76-95.
• Dolnicar, S., Hurlimann, A. & Grün, B. (2014) Branding Water. Water Research, 57: 325-338.
• Dolnicar, S., Grün, B., Leisch, F. & Schmidt, K. (2014) Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism. Journal of Travel Research, 53(3): 296-306.
• Dolnicar, S. & Grün, B. (2013) Validly Measuring Destination Images in Survey Studies. Journal of Travel Research, 52(1): 3-13.
• Hurlimann, A. & Dolnicar, S. (2010) When Public Opposition Defeats Alternative Water Projects - the Case of Toowoomba Australia. Water Research, 44: 287-297.
• Dolnicar, S. & Rossiter, J.R. (2008) The Low Stability of Brand-Attribute Associations is Partly Due to Measurement Factors. International Journal of Research in Marketing, 25(2): 104-108.
• Dolnicar, S. & Leisch, F. (2010) Evaluation of Structure and Reproducibility of Cluster Solutions Using the Bootstrap. Marketing Letters, 21(1): 83-101.
• Dolnicar, S. & Grün, B. (2008) Challenging “Factor Cluster Segmentation”. Journal of Travel Research, 47(1): 63-71.
• Dimitriadou, E., Dolnicar, S. & Weingessel, A. (2002) An Examination of Indexes for Determining the Number of Clusters in Binary Data Sets. Psychometrika, 67(1): 137-160.

Dolničar was born in Ljubljana, Slovenia, grew up in Vienna, Austria, and moved to Australia in 2002. She is married and has two children.